Digital Marketing Specialist

Star Digital Marketing Solutions Inc.; Manila; On-site; PHP 420,000 - 660,000; Full time

Job summary

Star Digital Marketing Solutions Inc. in Manila is seeking a highly driven Digital Marketing Specialist to work closely with the Marketing Manager in planning, coordinating, and executing the company’s digital marketing initiatives.

The role requires ownership of projects, guidance to the marketing team, and aligning campaigns across channels. You will develop strategies, manage campaigns, monitor performance, and stay ahead of digital trends.

Qualifications

• 3+ years of digital marketing experience across multiple campaigns.
• Strong understanding of digital marketing principles and campaign management.
• Experience with analytics tools to translate data into actions.
• Excellent project management and organizational skills.

Responsibilities

• Develop and execute digital marketing strategies, campaigns, and initiatives.
• Take ownership of marketing projects from planning through execution and evaluation.
• Translate overall marketing strategies into clear campaign plans and tasks.
• Coordinate with Marketing Specialists and Multimedia Artists to deliver campaigns on time.
• Provide day-to-day guidance and support to team members on marketing projects.
• Review outputs to ensure quality and alignment with objectives.
• Communicate priorities, deadlines, and expectations between managers and team.
• Monitor campaign progress and identify issues or gaps.
• Develop and execute campaigns across platforms (social, email, search, websites).
• Analyze metrics to identify improvements and optimization opportunities.
• Conduct market, competitor, audience, and trend research.
• Collaborate with creative team on content concepts and briefs.
• Suggest improvements to processes and performance.
• Establish workflows and timelines within the team.
• Prepare campaign reports and insights.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

Campaign management

Analytics

Content coordination

Education

Bachelor's degree in Marketing, Communications, Business, Advertising, Digital Media, or related field

Tools

Google Analytics

Facebook/Instagram Ads

Email Marketing Platforms

SEO/SEM basics

Job description

Digital Marketing Specialist

Location: San Miguel, Manila

Work set-up: Onsite

Job Description

We are looking for a highly driven and experienced Digital Marketing Specialist to work closely with the Marketing Manager in planning, coordinating, and executing the company’s digital marketing initiatives.

This role is ideal for someone who can take ownership of projects, provide direction to the marketing team, and ensure that campaigns move from strategy to execution effectively. The successful candidate will serve as a key support to the Marketing Manager, helping coordinate the day-to-day activities of the marketing team and ensuring alignment across marketing, content, and creative efforts.

The role requires a combination of strategic thinking, hands-on digital marketing expertise, project ownership, and strong people and coordination skills.

Key Responsibilities

• Work closely with the Marketing Manager in developing and executing digital marketing strategies, campaigns, and initiatives.

• Take ownership of assigned marketing projects from planning and coordination through execution and performance evaluation.

• Help translate overall marketing strategies into clear campaign plans, timelines, deliverables, and actionable tasks for the team.

• Coordinate with Marketing Specialists and Multimedia Artists to ensure campaigns and content are delivered on time and according to objectives.

• Provide day-to-day guidance, direction, and support to team members on marketing projects and deliverables.

• Review marketing outputs and provide constructive feedback to ensure quality, consistency, and alignment with campaign objectives.

• Serve as a key coordination point between the Marketing Manager and the marketing team, helping communicate priorities, deadlines, and expectations.

• Monitor the progress of ongoing campaigns and projects and proactively identify issues, delays, or gaps that require attention.

• Develop and execute digital marketing campaigns across relevant platforms, including social media, email, search, websites, and other digital channels.

• Monitor campaign performance and analyze key metrics to identify opportunities for improvement and optimization.

• Conduct market, competitor, audience, and trend research to support marketing strategies and campaign development.

• Work with the creative team to develop effective content concepts, briefs, and creative directions based on campaign objectives.

• Contribute ideas and recommendations to improve the team's marketing processes, campaigns, content, and overall performance.

• Help establish and maintain efficient workflows, project timelines, and processes within the marketing team.

• Prepare campaign reports, insights, and recommendations for the Marketing Manager and other stakeholders.

• Stay updated on digital marketing trends, platform developments, emerging tools, and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Advertising, Digital Media, or a related field.

• 3+ years of experience in digital marketing, preferably with experience handling multiple campaigns or projects.

• Strong understanding of digital marketing principles, social media marketing, content marketing, and campaign management.

• Experience with digital marketing platforms and analytics tools.

• Strong analytical and problem-solving skills, with the ability to translate data into actionable recommendations.

• Excellent project management and organizational skills.

• Strong written and verbal communication skills.

• Able to work independently, take initiative, and make sound decisions within assigned responsibilities.

• Demonstrated ability to coordinate with multiple team members and manage competing priorities.

• Strong attention to detail and commitment to quality.

• Experience providing guidance, mentoring, or coordination to junior team members is highly preferred.

• Experience working with creative or multimedia teams is an advantage.