Assistant Marketing Manager

Dempsey Resource Management Inc.; Metro Manila; On-site; PHP 480,000 - 720,000; Full time

Job summary

Dempsey Resource Management Inc. in Paranaque is seeking a Marketing professional responsible for market research, digital marketing, content development, promotional activities, events, and customer engagement.

The role emphasizes developing and implementing campaigns, managing social media, analyzing performance metrics, coordinating with external partners, and supporting Sales with materials and leads. A bachelor's in Marketing and at least 3 years of experience are required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 3 (three) years of proven experience in marketing, digital marketing, brand management, or a related role.
• Experience in digital marketing, social media management, content creation, and online advertising.
• Experience in a supervisory or team‑lead role is an advantage.
• Strong written and verbal communication, presentation, and interpersonal skills.
• Creative, organized, detail-oriented, and able to manage multiple projects and deadlines.
• Knowledge of market research, campaign planning, and marketing performance measurement.
• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.
• Familiarity with digital marketing, social media, analytics, graphic design, or content management tools is an advantage.
• Willingness to attend and coordinate events, trade shows, conferences, and other marketing activities as required.

Responsibilities

• Assist in developing and implementing marketing strategies, campaigns, and programs aligned with company objectives.
• Conduct market research and analyze customer preferences, market trends, competitor activities, and industry developments.
• Identify target markets, customer segments, and opportunities for business growth.
• Develop and coordinate marketing content for social media, digital platforms, advertisements, brochures, presentations, and other promotional materials.
• Manage and monitor the company's social media and digital marketing activities.
• Monitor digital campaign performance, engagement, leads, and other relevant marketing metrics.
• Coordinate promotional activities, trade shows, exhibitions, seminars, conferences, product launches, and corporate events.
• Coordinate with designers, suppliers, agencies, media partners, and other external service providers.
• Provide marketing support to Sales through presentations, promotional materials, campaigns, and lead-generation activities.
• Assist in monitoring competitor pricing, products, promotions, and market positioning.
• Gather customer feedback and evaluate the effectiveness of marketing campaigns and promotional activities.
• Prepare regular reports on marketing activities, campaign results, market insights, and recommendations.
• Assist in supervising and coordinating marketing team activities to ensure assigned targets and deliverables are achieved.
• Recommend new marketing channels, tools, and strategies to improve brand visibility and customer engagement.

Skills

Marketing

Digital marketing

Brand management

Content creation

Social media

Campaign planning

Communication

Leadership

Education

Bachelor's degree in Marketing

Tools

MS Office

Content management tools

Google Analytics

PowerPoint

Job description

JOB DESCRIPTION:

The role covers market research, digital marketing, content development, promotional activities, events, customer engagement, and marketing performance monitoring.

Key Responsibilities:

• Assist in developing and implementing marketing strategies, campaigns, and programs aligned with company objectives.


• Conduct market research and analyze customer preferences, market trends, competitor activities, and industry developments.


• Identify target markets, customer segments, and opportunities for business growth.


• Develop and coordinate marketing content for social media, digital platforms, advertisements, brochures, presentations, and other promotional materials.


• Manage and monitor the company's social media and digital marketing activities.


• Monitor digital campaign performance, engagement, leads, and other relevant marketing metrics.


• Coordinate promotional activities, trade shows, exhibitions, seminars, conferences, product launches, and corporate events.


• Coordinate with designers, suppliers, agencies, media partners, and other external service providers.


• Provide marketing support to Sales through presentations, promotional materials, campaigns, and lead-generation activities.


• Assist in monitoring competitor pricing, products, promotions, and market positioning.


• Gather customer feedback and evaluate the effectiveness of marketing campaigns and promotional activities.


• Prepare regular reports on marketing activities, campaign results, market insights, and recommendations.


• Assist in supervising and coordinating marketing team activities to ensure assigned targets and deliverables are achieved.


• Recommend new marketing channels, tools, and strategies to improve brand visibility and customer engagement.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.


• At least 3 (three) years of proven experience in marketing, digital marketing, brand management, or a related role.


• Experience in digital marketing, social media management, content creation, and online advertising.


• Experience in a supervisory or team‑lead role is an advantage.


• Strong written and verbal communication, presentation, and interpersonal skills.


• Creative, organized, detail-oriented, and able to manage multiple projects and deadlines.


• Knowledge of market research, campaign planning, and marketing performance measurement.


• Proficient in Microsoft Office, particularly Word, Excel, and PowerPoint.


• Familiarity with digital marketing, social media, analytics, graphic design, or content management tools is an advantage.


• Willingness to attend and coordinate events, trade shows, conferences, and other marketing activities as required.

Work Location: Paranaque (ONSITE)