Senior Demand Gen Architect – B2B SaaS + Equity

Avarra; San Mateo; Presencial; PHP 9.530.000 - 12.706.000; Jornada completa

Descripción de la vacante

Avarra is seeking a seasoned Demand Gen professional to own the paid marketing program end to end, starting with LinkedIn Ads and expanding to other channels that justify the budget.

You will run an ABM motion across a target universe of roughly 900 accounts spanning cyber, HCM, fintech, healthcare, legal and staffing. You will fix attribution in HubSpot and build a robust lifecycle email program.

Formación

• Five or more years in demand gen at a B2B SaaS company.
• Deep HubSpot: build workflows, fix attribution and pull the report.
• Track record in funnel metrics: pipeline and CAC over impressions or MQLs.
• Comfort selling to revenue leaders (CROs, VPs of Sales, heads of revenue ops).
• Willingness to challenge ideas and adapt quickly.

Responsabilidades

• Own the paid program end to end, starting with LinkedIn.
• Run ABM across ~900 target accounts in cyber, HCM, fintech, healthcare, legal and staffing.
• Fix attribution in HubSpot so every dollar maps to pipeline.
• Build lifecycle and nurture emails, including re-engagement and reactivation of closed-lost.
• Improve conversion on avarra.ai and the interactive product experience.
• Collaborate with three AEs and the SDR on what actually converts and optimize the program.
• Report pipeline contribution weekly with accurate numbers.

Conocimientos

Demand generation

HubSpot expertise

B2B SaaS

Paid campaigns

CAC tracking

Herramientas

HubSpot

ABM platforms

ZoomInfo

Clay

Descripción del empleo

Avarra is seeking a seasoned Demand Gen professional to own the paid marketing program end to end, starting with LinkedIn Ads and expanding to other channels that justify the budget.

You will run an ABM motion across a target universe of roughly 900 accounts spanning cyber, HCM, fintech, healthcare, legal and staffing. You will fix attribution in HubSpot and build a robust lifecycle email program.