Senior CRO Specialist | Hybrid, Subscription Growth

Emapta Global; Philippines; Hybrid; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Sign-on bonus equivalent to one month

Day 1 HMO coverage with dependent

Hybrid (3 onsite days, 2 WFH days)

20 annual leaves

Job summary

Emapta Philippines is seeking a Senior Conversion Rate Optimization (CRO) Specialist to optimize digital customer journeys, translate behavioral insights into subscription growth, and lead end-to-end CRO experiments. You will collaborate with Product, Marketing, UX, Pricing, and Subscription teams in a hybrid setup in Ortigas.

The role requires at least 2 years of CRO experience, strong analytics, and proficiency with CRO tools such as Hotjar, FullStory, and Crazy Egg.

Qualifications

• At least 2 years of direct, hands-on CRO experience, including A/B testing, experimentation, and conversion optimization.
• Proven experience managing end-to-end CRO experiments, from opportunity identification and hypothesis development to test design, execution, analysis, and optimization.
• Hands-on experience designing, executing, and analyzing A/B tests, multivariate tests, and other controlled digital experiments.
• Proficiency in behavioral analytics and CRO tools, such as Hotjar, FullStory, Crazy Egg, or similar platforms.
• Strong understanding of CRO methodologies, experimentation frameworks, conversion funnels, customer journeys, and user behavior analysis.
• Ability to analyze conversion data, funnel performance, and customer insights to develop data-driven hypotheses and identify optimization opportunities.
• Proven ability to interpret experiment results, identify conversion barriers, abandonment points, and usability issues, and recommend actionable improvements.
• Knowledge of subscription and growth metrics, including acquisition, conversion, retention, churn, revenue, ARPU, and Customer Lifetime Value (LTV).
• Experience collaborating with Product, Marketing, UX, Digital, Pricing, and Subscription teams on CRO and experimentation initiatives.
• Strong analytical, problem-solving, communication, and stakeholder management skills, with the ability to manage multiple experiments and competing priorities.
• Willingness to work in a hybrid setup and report onsite as required.

Responsibilities

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU.
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys.
• Implement data-driven strategies that drive measurable business outcomes.
• Own acquisition performance across websites, mobile apps, and newsletters, and analyze pricing impact and campaign performance.
• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization.
• Deliver executive-level reporting, insights, and recommendations; leverage AI tools to enhance analysis and productivity.

Skills

CRO experience

A/B testing

Behavioral analytics

Data-driven hypotheses

Stakeholder management

Analytical thinking

Communication skills

Education

Bachelor’s degree in Marketing

Tools

Hotjar

FullStory

Crazy Egg

Job description

Emapta Philippines is seeking a Senior Conversion Rate Optimization (CRO) Specialist to optimize digital customer journeys, translate behavioral insights into subscription growth, and lead end-to-end CRO experiments. You will collaborate with Product, Marketing, UX, Pricing, and Subscription teams in a hybrid setup in Ortigas.

The role requires at least 2 years of CRO experience, strong analytics, and proficiency with CRO tools such as Hotjar, FullStory, and Crazy Egg.