Senior Conversion Rate Optimization (CRO) Specialist

Emapta Global; Mandaluyong; Híbrido; PHP 600 000 - 900 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Sign-on bonus (one month salary)

Day 1 HMO coverage

Hybrid work (Ortigas)

20 annual leaves (with cash conversion

Resumo da oferta

Emapta Philippines a leading international digital outsourcing partner is seeking a Senior Conversion Rate Optimization Specialist to optimize digital journeys and drive subscription growth. You will lead CRO initiatives, analyzing behavior to translate insights into measurable business results.

This hybrid role provides a structured career path, Day 1 HMO, and a one-month sign-on bonus. You will collaborate across Product, Marketing, UX, and Subscription teams in a dynamic international

Qualificações

• 2+ years direct CRO experience with A/B testing and experimentation.
• End-to-end CRO experiments from hypothesis to optimization.
• Experience with behavioral analytics and CRO tools.

Responsabilidades

• Lead CRO initiatives to improve subscriptions, conversions, engagement, revenue and ARPU.
• Partner with Product, Marketing, Pricing and Subscription teams to optimize customer journeys.
• Own end-to-end A/B testing programs from design to analysis and rollout.

Conhecimentos

CRO

A/B testing

Experimentation

Data analytics

Stakeholder management

Formação académica

Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, Psychology, or related field

Ferramentas

Hotjar

FullStory

Crazy Egg

Descrição da oferta de emprego

The Science of Conversion. The Strategy of Digital Subscription Growth

The future of digital publishing belongs to organizations that understand what inspires audiences to subscribe, engage, and stay. Bring your advanced A/B testing and experimentation expertise to the Senior Conversion Rate Optimization (CRO) Specialist role, optimizing digital customer journeys and translating behavioral insights into sustainable subscription growth. Contribute to high-impact commercial initiatives within Australia's established media industry while establishing a rewarding international career with Emapta. Enjoy hybrid work in Ortigas, a one-month salary equivalent sign-on bonus, Day 1 HMO, and a Top 1% experience for Top 1% talent.

Role Overview

• Employment Type: Full-time
• Salary: Negotiable based on experience, skills, and expertise
• Sign-on Bonus equivalent to one month's salary
• Work Setup: Hybrid (3 onsite days, 2 WFH days)
• Pioneer opportunity to help build a high-performing team from the ground up
• Competitive Salary Package
• Sign-on Bonus equivalent to one month's salary
• Day 1 HMO coverage with free dependent
• Prime office location in Ortigas (Easy access to MRT stations, restaurants, and banks)
• Day shift schedule with fixed weekends off
• Salary Advance Program through banking partner
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)
• Free 24/7 access to our office gyms (Ortigas and Makati) with a free physical fitness trainer!
• Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more!)
• Unlimited opportunities for employee referral incentives across the organization
• Standard government and Emapta benefits
• Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash)
• Mentorship and exposure to global leaders and teams
• Diverse and supportive work environment

The Qualifications We Seek

• Bachelor's degree in Marketing, Business, Economics, Data Science, Statistics, Psychology, or a related field, or equivalent practical experience
• At least 2 years of direct, hands-on Conversion Rate Optimization (CRO) experience, including A/B testing, experimentation, and conversion optimization
• Proven experience managing end-to-end CRO experiments, from opportunity identification and hypothesis development to test design, execution, analysis, and optimization
• Hands-on experience designing, executing, and analyzing A/B tests, multivariate tests, and other controlled digital experiments
• Proficiency in behavioral analytics and CRO tools, such as Hotjar, FullStory, Crazy Egg, or similar platforms
• Strong understanding of CRO methodologies, experimentation frameworks, conversion funnels, customer journeys, and user behavior analysis
• Ability to analyze conversion data, funnel performance, and customer insights to develop data-driven hypotheses and identify optimization opportunities
• Proven ability to interpret experiment results, identify conversion barriers, abandonment points, and usability issues, and recommend actionable improvements
• Knowledge of subscription and growth metrics, including acquisition, conversion, retention, churn, revenue, ARPU, and Customer Lifetime Value (LTV)
• Experience collaborating with Product, Marketing, UX, Digital, Pricing, and Subscription teams on CRO and experimentation initiatives
• Strong analytical, problem-solving, communication, and stakeholder management skills, with the ability to manage multiple experiments and competing priorities
• Willingness to work in a hybrid setup and report onsite as required

What You'll Do

Growth & Conversion Optimization

• Lead CRO initiatives to improve subscription growth, conversions, engagement, revenue, and ARPU
• Partner with Product, Marketing, Pricing, and Subscription teams to optimize customer journeys
• Implement data-driven strategies that drive measurable business outcomes

Performance Analytics

• Own acquisition performance across websites, mobile apps, search, social media, and newsletters
• Analyze customer behavior, conversion trends, pricing impact, and campaign performance
• Monitor and optimize key metrics including conversion rate, subscriber growth, retention, churn, and LTV
• Own end-to-end A/B testing and experimentation programs, from hypothesis development and test design through execution, analysis, and optimization
• Identify optimization opportunities through quantitative and qualitative analysis
• Deliver executive-level reporting, insights, and recommendations
• Leverage AI tools and emerging technologies to enhance analysis and productivity
• Work with cross-functional teams and stakeholders to deliver growth initiatives
• Foster continuous improvement, knowledge sharing, and best practices
• Manage multiple projects and priorities in an agile environment

Success Measures

• Growth in conversions, subscribers, retention, revenue, and customer lifetime value
• Strong experimentation outcomes, including test volume, win rate, and business impact
• Increased adoption of audience insights, dashboards, segmentation strategies, and business recommendations

Join the Top 1% Talent. A Better Career. A Better Life.

Welcome to Emapta Philippines, where high-performing professionals build long-term global careers with leading international companies. Recognized as one of HR Asia's Best Companies to Work For in Asia 2026 for the fifth year in a row and winner of Inspiring Workplaces Australasia 2026, Emapta delivers a workplace defined by stability, growth, and purpose. Here, your career moves forward with meaningful opportunities, world-class support, and a culture built for excellence.