CRO and Website Optimization Specialist (Remote) | Philippines

HireHawk Inc.; Philippines; Remote; PHP 1,262,000 - 1,332,000; Full time

Job summary

HireHawk Inc. is hiring a CRO/Website Optimization Specialist to own client website and quiz-funnel experiments from opportunity through execution and analysis.

You will build and launch tests, make Shopify front-end changes, optimize quizzes and cart experiences, and use GA4 to drive data-driven decisions. Remote, EST hours, long-term contractor with full-time scope.

Qualifications

• 3–6+ years hands-on CRO/e-commerce optimization experience, including funnels and UX improvements.
• Proven ownership of A/B testing from hypothesis to analysis and rollout.
• Hands-on Shopify front-end experience and ability to implement changes.
• Experience with Intelligems or similar platforms and GA4 analytics.
• Experience optimizing quizzes, landing pages, and cart/upsell flows.

Responsibilities

• Own the website and quiz-funnel experimentation roadmap and prioritize opportunities.
• Form hypotheses with clear success metrics and value justification for tests.
• Build, QA, and launch A/B tests using Intelligems or similar tools.
• Make Shopify front-end changes and landing page updates independently.
• Improve quizzes/personalization funnels to boost engagement and progression.
• Optimize cart/upsell experiences using Shopify tools.
• Use GA4 and analytics to evaluate behavior and outcomes.
• Translate results into next steps and roadmap priorities.
• Troubleshoot issues using documentation and AI-assisted tools.

Skills

CRO expertise

E-commerce optimization

A/B testing

Shopify frontend

GA4 analytics

Landing pages

Funnel optimization

Tools

Intelligems

Digioh

Rebuy

Smart Cart

Job description

• Job Type: Full-time, long-term contractor
• Workplace:Remote
• Schedule:Full-time, Monday to Friday - 9:00 am - 6:00 pm CT
• Compensation: $1,800 - $1,900 / month

About Us

HireHawk connects skilled professionals around the world with high-quality remote opportunities at U.S. and Canadian companies. We believe great talent can come from anywhere, and we focus on creating clear, outcomes-driven roles where professionals can take ownership and do meaningful work with growing businesses.

About the Role

As a CRO / Website Optimization Specialist, you will own a client's website and quiz-funnel experimentation roadmap from opportunity identification through execution and analysis. This is not a strategy-only position: you will formulate hypotheses, build and launch tests yourself, analyze performance, and determine what should happen next.

You'll have meaningful autonomy across Shopify, landing pages, quizzes, cart optimization, analytics, and experimentation tools. The right person combines strong CRO judgment with the technical confidence to make changes independently without relying on the client to finish or troubleshoot the execution.

Working hours are Monday through Friday, 9:00 AM to 6:00 PM EST.

Responsibilities

• Own the website and quiz-funnel experimentation roadmap, prioritizing opportunities based on customer behavior, data, and potential conversion impact.
• Turn conversion opportunities into clear hypotheses with defined success metrics and a rationale for why each test is worth running.
• Personally build, QA, and launch A/B tests using Intelligems or comparable experimentation platforms.
• Make Shopify front-end changes independently, including landing page updates, merchandising improvements, UX changes, and conversion-focused site enhancements.
• Build and optimize landing pages rather than relying solely on designers or developers to execute your recommendations.
• Improve quizzes and personalization funnels using Digioh or comparable tools to increase engagement and progression through the purchase journey.
• Optimize cart and upsell experiences using Rebuy, Smart Cart, or similar Shopify conversion tools.
• Use GA4 and platform-level analytics to evaluate website behavior, conversion performance, event tracking, and experiment outcomes.
• Translate experiment results into clear next steps, including follow-up tests, rollouts, iterations, or changes in roadmap priority.
• Troubleshoot unfamiliar website and platform issues independently using documentation, support resources, AI tools, and structured problem-solving.

Must-Have:

• 3-6+ years of hands-on experience in CRO, e-commerce website optimization, growth, or a closely related role, with flexibility for candidates whose experience demonstrates equivalent depth.
• Strong practical knowledge of e-commerce conversion optimization, including funnels, customer journeys, merchandising, UX, and key conversion levers.
• Hands-on Shopify front-end experience with the ability to make and troubleshoot website changes independently.
• Proven ownership of A/B testing from opportunity identification and hypothesis creation through implementation, analysis, and next-step recommendations.
• Hands-on experience with Intelligems or a comparable experimentation platform, plus working knowledge of GA4 and website conversion analytics.
• Ability to personally build landing pages and conversion experiences rather than only producing briefs for designers or developers.
• Strong judgment, attention to detail, and the ability to follow detailed written or video instructions carefully when working with sensitive website or company information.

Nice to Have:

• Experience using Digioh for quizzes, funnels, personalization, or comparable conversion experiences.
• Experience with Rebuy, Smart Cart, or similar Shopify upsell and cart-optimization tools.
• Direct experience working with DTC e-commerce brands.
• Experience optimizing subscription-based e-commerce businesses.
• Previous experience in a role that combined strategic CRO ownership with substantial hands-on execution.