Senior Category Lead - AC/WM

Concepcion Durables, Inc.; Muntinlupa; On-site; PHP 1,800,000 - 4,200,000; Full time

Job summary

Concepcion Durables, Inc. is seeking a Senior Category Lead to own the category strategy and drive P&L performance across a multi-category portfolio.

You will partner with R&D, Manufacturing, Sales, Trade Marketing, Finance, and Brand to align on consumer-led innovations, portfolio governance, and performance diagnostics, while building category capability for the future. This role requires strategic vision, data-driven decision making, and the ability to influence senior leadership across

Qualifications

• Experience leading end-to-end category initiatives from strategy to launch.
• Proven P&L accountability with growth and profitability results.
• Strong cross-functional leadership with R&D, manufacturing, sales, trade marketing, and brand.
• Data-driven decision making translating insights into actions.
• MBA or advanced degree is preferred.

Responsibilities

• Define and continuously refine a 3–5 year category strategy anchored on consumer truth, competitive advantage, and financial ambition.
• Build and govern the category portfolio architecture (price ladder, tier roles, hero SKUs, entry anchors, innovation spaces).
• Own category P&L delivery including revenue, market share, gross margin, mix optimization, and inventory health.
• Establish performance dashboards across sell‑in, sell‑out, pricing index, ASP, and contribution margin.
• Translate consumer and trade insights into prioritized innovation platforms and lead end‑to‑end business case development for new product introductions.
• Lead category alignment forums with R&D, Manufacturing, Supply Chain, Sales, Trade Marketing, and Brand.
• Define pricing architecture and competitive index targets across segments.
• Set portfolio governance standards and establish post‑launch evaluation discipline.
• Develop high‑performing team members through coaching, stretch assignments, and clear performance standards.
• Diagnose underperformance early and lead corrective action across pricing, promotions, cost, or portfolio mix.

Skills

Category management

P&L management

Cross-functional leadership

Data analysis

Strategic thinking

Influencing

Competitive analysis

Education

Bachelor's degree in Marketing, Business Admin, Engineering, or related field

MBA or advanced degree preferred

Job description

About the role

The Senior Category Lead is the strategic business owner of the category — accountable for performance today and sustainable leadership tomorrow. This role leads the end-to-end category platform: defining long-term strategy, building a competitive portfolio roadmap, and delivering P&L results through disciplined execution. As a recognized business partner across R&D, Manufacturing, Sales, Trade Marketing, Finance, and Brand, the Senior Category Lead steers cross-functional alignment to ensure innovations are consumer-led, commercially sound, and operationally viable. Beyond launches, this role builds systems and standards that strengthen category discipline — from pricing guardrails and roadmap governance to performance diagnostics and portfolio health management. Guided by the company's purpose of strengthening Filipino homes and businesses, the Senior Category Lead ensures every portfolio decision balances growth, profitability, consumer relevance, and long‑term brand equity. This is a leadership role measured not only by market share and margin, but by the category capability and bench it builds for the future.

Key responsibilities

• Define and continuously refine a 3–5 year category strategy anchored on consumer truth, competitive advantage, and financial ambition
• Build and govern the category portfolio architecture (price ladder, tier roles, hero SKUs, entry anchors, innovation spaces)
• Own category P&L delivery including revenue, market share, gross margin, mix optimization, and inventory health
• Establish performance dashboards across sell‑in, sell‑out, pricing index, ASP, and contribution margin
• Translate consumer and trade insights into prioritized innovation platforms and lead end‑to‑end business case development for new product introductions
• Lead category alignment forums with R&D, Manufacturing, Supply Chain, Sales, Trade Marketing, and Brand
• Define pricing architecture and competitive index targets across segments
• Set portfolio governance standards and establish post‑launch evaluation discipline
• Develop high‑performing team members through coaching, stretch assignments, and clear performance standards
• Diagnose underperformance early and lead corrective action across pricing, promotions, cost, or portfolio mix

Qualifications

• Bachelor's degree in Marketing, Business Administration, Engineering, or related field
• At least 7 years of solid category, product, or brand management experience—preferably in FMCG, appliances, consumer durables, or adjacent tech‑driven industries
• Proven track record in full product lifecycle ownership, from roadmap planning to market launch and end‑of‑life management
• Demonstrated P&L accountability with strong results in sales, market share growth, and profitability
• Strong exposure to cross‑functional leadership with R&D, manufacturing, sales, trade marketing, and brand marketing teams
• Experience in competitive market analysis and consumer insight translation into winning product propositions
• Strategic and commercial acumen with ability to define a clear category vision and link it to financial delivery
• Data‑driven decision making with ability to interpret complex data and convert it into actionable plans
• Strong influencing skills and ability to align cross‑functional teams and senior leadership on category priorities
• MBA or advanced degree preferred