Category Development Manager

PM Consulting; Philippines; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

PM Consulting in the Philippines seeks a Development Manager to drive long-term growth for assigned product categories through strategies, innovation, and strong trade execution.

This full-time onsite role partners with Marketing, Sales, Supply Chain, and R&D to unlock growth opportunities beyond channels, shaping category leadership across traditional and modern trade environments.

Qualifications

• Bachelor's degree in Business or Marketing.
• 5–8 years in FMCG with category development or trade marketing.
• End-to-end category management and product development experience.
• Experience across traditional and modern trade.
• Strong analytical, strategic thinking, and stakeholder skills.

Responsibilities

• Lead category strategies for sustainable growth and profitability.
• Drive innovation pipelines including new product development and renovations.
• Translate insights into actionable category plans.
• Collaborate with Marketing and R&D on concepts and launches.
• Ensure strong in-market execution with Trade Marketing and Sales.
• Identify opportunities across price tiers and formats.
• Monitor performance and refine strategies.
• Develop category playbooks for consistent execution.

Skills

Category management

Trade marketing

Analytical thinking

Stakeholder management

Strategic planning

Education

Bachelor's degree in Business/Marketing/Management

MBA (advantage)

Job description

About the job Category Development Manager

Work setup: Full onsite

Schedule: Monday to Friday, Dayshift

Role Overview

The role will be responsible for driving the long-term growth and competitiveness of assigned product categories through clear strategies, innovation initiatives, and strong trade execution. This role leads category thinking across product development, go-to-market planning, and in-market activation. The position partners closely with cross-functional teams to unlock new growth opportunities beyond channels alone.

Qualifications

• Bachelor's degree in Business, Marketing, Management, or a related field; MBA or an advantage
• Minimum of 5–8 years of experience within the FMCG industry, with proven exposure to category development, trade marketing, or commercial strategy in a fast-paced environment.
• Strong background and hands-on experience in end-to-end category management, innovation planning, and product development
• Demonstrated experience driving category strategies across both traditional and modern trade environments
• Solid understanding of shopper behavior, market trends, and competitive dynamics
• Experience collaborating with Marketing, Sales, Supply Chain, and R&D teams
• Background should not be limited to Digital or E-commerce; must include broader FMCG commercial exposure
• Strong analytical, strategic thinking, and stakeholder management skills

Duties & Responsibilities

• Lead the development and execution of category strategies to deliver sustainable growth and profitability
• Drive innovation pipelines for assigned categories, including new product development, renovation, and range optimization
• Translate consumer, shopper, and market insights into actionable category plans and initiatives
• Partner with Marketing and R&D teams to shape product concepts, positioning, and launch strategies
• Work closely with Trade Marketing and Sales to ensure strong in-market execution and alignment with category priorities
• Identify white spaces and growth opportunities across price tiers, formats, and usage occasions
• Monitor category performance, competitive movements, and market trends to refine strategies
• Champion cross-functional initiatives that strengthen category leadership and commercial effectiveness
• Develop category frameworks, guidelines, and playbooks to support consistent execution across markets