Category Head

RDF Feed, Livestock, & Foods Inc.; San Fernando; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

RDF Feed, Livestock, & Foods Inc. in the Philippines is seeking a Category Head to optimize product category performance across the brand portfolio. You will leverage consumer insights, market trends, and competitive positioning to craft category strategies and drive growth.

You will lead category-specific promotions, collaborate with trade marketing for in-store growth, and push product innovations to meet evolving consumer preferences, with field work as part of the role.

Qualifications

• Bachelor degree in Marketing/Business Administration or related field.
• 2–3 years of related experience, leadership preferred.
• Experience in category management or product/supply chain management.

Responsibilities

• Optimize the performance of specific product categories within the brand's portfolio.
• Develop category strategies based on consumer behavior, market trends, and competitive positioning.
• Lead category-specific promotions.
• Collaborate with trade marketing for in-store growth.
• Drive product innovation to meet evolving consumer preferences.

Skills

Leadership

Category management

Market research

Promotion planning

Education

BS in Marketing/Business Administration or related

Job description

About the role

The Category Head is responsible for optimizing the performance of specific product categories within the brand's portfolio. This involves a deep understanding of consumer behavior, market trends, and competitive positioning to develop effective category strategies. The role encompasses leading category-specific promotions, collaborating with trade marketing for in-store growth, and driving product innovation to meet evolving consumer preferences. It is a pivotal role in driving category growth, market share improvement, and consumer satisfaction.

Key responsibilities

• Optimize the performance of specific product categories within the brand's portfolio

• Develop effective category strategies based on consumer behavior, market trends, and competitive positioning

• Lead category-specific promotions

• Collaborate with trade marketing for in-store growth

• Drive product innovation to meet evolving consumer preferences

About you

• Graduate of Bachelor of Science in Business Administration major in Marketing Management or any related course

• At least 2-3 years of related experience preferably in leadership role

• Proven experience in category management, product management, supply-chain management or related roles

• Willing to do field work