Senior Business Development Manager

White Coat Group, LLC; Metro Manila; Sur place; PHP 3 000 000 - 6 000 000; Plein temps

Résumé du poste

White Coat Group, LLC is seeking a Senior Manager – Commercial Growth to lead the company’s growth across commercial accounts, partnerships, and new markets. The role focuses on healthcare professionals and expanding revenue through strategic account development and programmatic models.

The ideal candidate will craft growth plans, identify opportunities, and manage negotiations with key decision-makers. A leadership mindset and cross-functional collaboration are essential for success.

Qualifications

• Proven experience in business development, sales, or account management.
• Strong negotiation and client relationship skills with a consultative selling approach.
• Ability to develop and implement strategic business plans and revenue growth initiatives.

Responsabilités

• Develop and execute the company’s commercial growth strategy and annual plans.
• Identify and prioritize high-value commercial opportunities across healthcare institutions and professional groups.
• Develop scalable commercial models for different account categories and purchasing programs.
• Establish growth targets, priorities, and account development strategies.
• Build and manage a high-value commercial growth pipeline.
• Lead negotiations and commercial discussions with key accounts and decision-makers.

Connaissances

Business development

Sales

Account management

Negotiation

Strategic planning

Leadership

Relationship management

Market analysis

Formation

Bachelor’s degree in Business, Marketing, Management, or related field

Description du poste

Company Description

The company designs and produces expert smartwear specifically engineered for healthcare professionals, focusing on performance, comfort, and reliability in demanding clinical environments. Its products integrate technology and functional design to support safer, more efficient workflows for medical teams. By combining advanced materials with practical features, the company aims to enhance the everyday experience of healthcare workers. Applicants can expect to join an organization that values innovation, user-centered design, and meaningful impact on frontline care.

Role Purpose:

• The Senior Manager – Commercial Growth leads the company’s commercial growth function across commercial accounts, strategic partnerships, and new market opportunities, with a focus on healthcare professionals and the broader healthcare ecosystem.
• The role is responsible for identifying, developing, and converting high-value commercial opportunities that expand revenue, strengthen market presence, and build sustainable long-term growth.
• The role owns the commercial growth strategy and execution across defined commercial account categories, including Team Orders, Institutional Orders, and other categories that may be established as customer demand and business opportunities arise.

Key Responsibilities:

• Develop and execute the company’s commercial growth strategy and annual plans in alignment with the overall growth strategy and priorities set by the Head of Marketing & Growth.
• Identify and prioritize high-value commercial opportunities across healthcare institutions, organizations, professional groups, healthcare professionals, and other relevant customer segments.
• Develop scalable commercial models for different account categories, including bulk purchasing, recurring orders, team orders, institutional programs, staff uniform programs, and other account-based opportunities.
• Establish commercial growth targets, priorities, and account development strategies.
• Build and manage a high-value commercial growth pipeline.
• Evaluate emerging customer demand and recommend new commercial account categories, programs, or models as opportunities arise.
• Provide the Head of Marketing & Growth with regular updates on commercial performance, key opportunities, market developments, and recommendations for growth.

Institutional Account Development

• Identify, acquire, and develop commercial accounts across defined account categories, including Team Orders, Institutional Orders, and other commercial segments identified as demand and business opportunities arise.
• Develop account strategies that drive acquisition, repeat purchases, account growth, and long-term commercial value.
• Identify organizations and customer groups with potential bulk, recurring, team, institutional, or other commercial purchasing requirements.
• Develop commercial proposals, account programs, and purchasing models tailored to the requirements of each account category.
• Lead negotiations and commercial discussions with key accounts and decision-makers.
• Develop and maintain relationships with relevant decision-makers, procurement stakeholders, team leaders, and other account contacts.
• Identify opportunities for customized, branded, recurring, or program-based scrub and uniform requirements where relevant.
• Own the development and growth of key and strategic commercial accounts.

Strategic Partnerships

• Identify and develop strategic partnerships that expand customer reach, revenue, distribution, brand visibility, or market access.
• Develop partnership models, commercial proposals, and mutually beneficial business opportunities.
• Build long-term relationships with healthcare associations, professional organizations, medical and nursing schools, conferences, events, distributors, and other relevant ecosystem partners.
• Lead commercial negotiations and partnership agreements.
• Evaluate partnership performance and identify opportunities to deepen or expand successful relationships.

Local Market Expansion

• Identify potential new cities, locations, customer segments, and commercial channels based on market opportunity and healthcare professional demand.
• Conduct commercial opportunity assessments, including market size, customer concentration, competitive landscape, and revenue potential.
• Identify and evaluate potential local partners and market-entry opportunities.
• Develop commercial expansion recommendations and business cases.
• Lead commercial development for approved new market launches.

International Expansion

• Research and evaluate international markets relevant to the brand and its healthcare professional customer base.
• Assess market attractiveness, customer demand, competitive landscape, regulatory considerations, and commercial potential.
• Identify potential distributors, strategic partners, licensees, and other market-entry opportunities.
• Develop international commercial opportunity pipelines and recommendations.
• Lead commercial partnership development for approved international expansion initiatives.

Commercial Management

• Develop business cases, commercial proposals, forecasts, and revenue plans.
• Lead commercial negotiations, pricing discussions, and account terms within approved parameters.
• Evaluate account and partnership profitability and commercial viability.
• Monitor commercial performance, including revenue, margins, conversion, retention, and repeat-order opportunities.
• Develop account growth strategies for key commercial accounts.
• Work with Finance, Operations, Marketing, Creative, and other relevant teams to ensure successful delivery of approved commercial initiatives.

Leadership & Team Management

• Lead, manage, and develop the Business Development Executive(s).
• Assign individual markets, customer segments, accounts, or opportunity portfolios to Business Development Executive(s) based on business priorities and capabilities.
• Set clear priorities, targets, and performance expectations for commercial growth activities.
• Provide direction on prospecting priorities, account opportunities, and partnership development.
• Review pipeline performance and ensure opportunities progress effectively through the commercial growth process.
• Establish clear account ownership and minimize duplication where multiple Business Development Executives are assigned to the same market or customer segment.

Qualifications

• Proven experience in business development, sales, or account management, ideally in fashion, retail, or luxury goods.
• Strong skills in client relationship management, negotiation, and consultative selling.
• Ability to develop and implement strategic business plans and revenue growth initiatives.
• Excellent communication and presentation skills, with a professional and customer-centric approach.
• Solid understanding of market research, competitor analysis, and trend identification.
• Experience collaborating with marketing teams on campaigns, events, and brand-building activities.
• Leadership ability to guide, coach, and motivate sales or business development teams.
• Bachelor’s degree in Business, Marketing, Management, or a related field, or equivalent practical experience.
• Passion for fashion, tailoring, or luxury brands, and appreciation for bespoke customer service.