Senior Brand & Trade Marketing Manager

DELFI MARKETING, INC.; Quezon City; On-site; PHP 600,000 - 900,000; Full time

Job summary

DELFI MARKETING, INC. seeks an experienced Marketing professional to manage assigned brands/products, develop and execute marketing plans in line with departmental and company goals. A minimum of 5 years in brand handling, preferably FMCG or consumer goods, is required.

The role covers brand management, trade marketing, product innovation, and financials. You will lead cross-functional teams, collaborate with sales, and oversee promotions, display strategies, and supplier coordination to

Responsibilities

• Manages brand equity/essence/architecture/value
• Ensures brand identity is consistent across internal and external markets
• Creates brand awareness, relevant differentiation, value, accessibility and emotional connection for the brand among target market
• Develops brand plans that drives brand promise, monitors progress against plan and responsible for results against brand plan
• Prepares, recommends, and provides support to Sales Team through development of promotions
• Works with sales to enhance retailer relationships through merchandising programs and in-store promotions
• Coordinates display planogramming to highlight core/push products
• Manages trade marketing funds by allocating monies according to brand/sales contribution
• Leads 3rd-party providers in promo execution
• Monitors actual promotions spendings vs budget
• Evaluates major trade efforts for effectiveness and future actions
• Prepares monthly forecast for imported orders/local production
• Ensures supply of SKUs by coordinating with Production Planning, Supply Chain and Logistics

Skills

Brand management

Trade marketing

Product innovation

Job description

DELFI MARKETING, INC. seeks an experienced Marketing professional to manage assigned brands/products, develop and execute marketing plans in line with departmental and company goals. A minimum of 5 years in brand handling, preferably FMCG or consumer goods, is required.

The role covers brand management, trade marketing, product innovation, and financials. You will lead cross-functional teams, collaborate with sales, and oversee promotions, display strategies, and supplier coordination to