Assistant Brand Manager

Vouno Trade and Marketing Services Corporation; Mandaluyong; On-site; PHP 420,000 - 700,000; Full time

Job summary

Vouno Trade and Marketing Services Corporation in Metro Manila seeks an Assistant Brand Manager to drive growth for consumer brands. You will lead BTL and ATL campaigns, and oversee product development from concept to launch, while collaborating with sales, finance, IT, and supply chain to ensure brand plans are delivered.

The role requires a data-driven mindset, strong agency and distributor collaboration, and the ability to translate insights into actionable brand recommendations.

Qualifications

• 3+ years of brand marketing experience, preferably in FMCG.
• Bachelor’s degree in Marketing, Management, or a related business field.
• Data-driven thinker who can translate analysis into actionable brand recommendations.
• Collaborative across Finance, Purchasing, IT, and Supply Chain, and with distributors and vendors.

Responsibilities

• Campaign Leadership: Execute integrated marketing campaigns aligned with brand strategy.
• Market Intelligence: Monitor competitor pricing, strategies, and promotions.
• Innovation & NPD: Drive New Product Development projects with cross-functional teams.
• Performance Tracking: Analyze sales volume, market share and brand health.
• Agency & Global Collaboration: Coordinate with agencies and align with global marketing counterparts.

Skills

Brand marketing

Campaign management

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

As an Assistant Brand Manager, you will be the engine behind our brand's growth. You will manage Below-the-Line (BTL) projects, contribute to high-impact Above-the-Line (ATL) campaigns, and oversee the journey of product development from concept to launch.

Key Responsibilities

• Campaign Leadership: Execute integrated marketing campaigns that align perfectly with our brand strategy.
• Market Intelligence: Conduct in-depth analysis and monitor competitor pricing, strategies, and promotions to keep us ahead.
• Innovation & NPD: Drive the implementation of innovation and New Product Development (NPD) projects alongside cross-functional teams.
• Performance Tracking: Analyze critical metrics including sales volume, market share, and overall brand health.
• Agency & Global Collaboration: Coordinate with advertising and digital agencies on creative development while aligning with global marketing counterparts for regional support.
• Operational Excellence: Brief agencies on tactical outputs, endorse budget estimates, and recommend process improvements for reporting tools.

Who You Are

• Experienced: You have at least 3 years of experience in Brand Marketing, preferably within the FMCG industry.
• Educated: You hold a Bachelor’s degree in Marketing, Management, or a related business field.
• Strategic: You are a data-driven thinker who can turn complex analysis into actionable brand recommendations.
• Collaborative: You excel at working across departments, including Finance, Purchasing, IT, and Supply Chain, as well as with third-party distributors and vendors.