Senior Brand & Trade Marketing Leader

Frabelle Group of Companies; Navotas; Hybrid; PHP 1,800,000 - 3,200,000; Full time

Job summary

Frabelle Food Group is seeking a Marketing Head to lead brand strategy, new product development, marketing communications, and trade marketing for both manufactured and imported lines. The role covers portfolio management, pricing, and budget oversight, with reporting to the President of the Food Group.

The successful candidate will drive demand generation across multiple channels, manage an integrated marketing plan, and lead a team to deliver measurable results in a fast-moving consumer goods

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communication or related field.
• At least eight years of progressive marketing experience in food, FMCG, or consumer goods, including at least three years in a managerial role with team leadership.
• Demonstrated experience in both brand management and trade marketing.
• Track record of launching new products or new lines and of evaluating them honestly after launch.

Responsibilities

• Brand Strategy and Portfolio Management - Define and maintain positioning, target consumer, and value proposition for each brand.
• New Product and New Line Development - Own the innovation pipeline for both manufactured and imported lines.
• Marketing Communication and Consumer Activation - Develop and execute the communication plan across traditional, digital, and in-store media.
• Trade Marketing and Channel Activation - Translate brand plans into channel-specific activation plans for modern trade, general trade, food service, institutional, and distributor channels.
• Category Management, Insight and Competitive Intelligence - Build and maintain category and shopper understanding using syndicated, sell-out, and field data.
• Pricing, Margin and Promotional Effectiveness - Recommend pricing architecture across brands, packs, and channels; maintain price ladder and architecture logic.
• Budget, Agency and People Management - Prepare and manage advertising and promotion budgets; report spend against plan and impact.

Skills

Brand strategy

New product dev

Marketing comms

Trade marketing

Category management

Pricing strategy

Budget management

Team leadership

Analytics

Education

Bachelor's in Marketing/Business

Tools

Advanced Excel

PowerPoint

Job description

Frabelle Food Group is seeking a Marketing Head to lead brand strategy, new product development, marketing communications, and trade marketing for both manufactured and imported lines. The role covers portfolio management, pricing, and budget oversight, with reporting to the President of the Food Group.

The successful candidate will drive demand generation across multiple channels, manage an integrated marketing plan, and lead a team to deliver measurable results in a fast-moving consumer goods