Senior Brand Manager: Data-Driven FMCG Growth

JS Unitrade Merchandise, Inc.

Cebu City

Sur place

PHP 600 000 - 1 000 000

Plein temps

Il y a 5 jours

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Résumé du poste

JS Unitrade Merchandise, Inc. is seeking a Brand Manager to implement brand plans for assigned brands, analyze sales data including Nielsen RTA and Kantar Worldpanel, and translate insights into actionable marketing strategies in Cebu.

You will develop Promo Workplans with budget allocations, coordinate with creative and brand activation agencies, and drive execution of brand strategies, consumer insights and integrated marketing communications.

Qualifications

5+ years of marketing experience in an FMCG company.
Experience in commercial production.
Experience using Nielsen RTA and Kantar Worldpanel in FMCG.
Experience in planning and projections.
New product development background is a plus.
Experience handling flagship/market leader brands is advantageous.
Experience in brand strategy, consumer insights and integrated marketing communications.
Experience managing cross-functional teams and agencies.

Responsabilités

Implement brand plans for assigned brands aligned to strategies.
Analyze sales data and consumer research to understand market and audience.
Create Promo Workplans with budgets and ensure costs stay within budget.
Liaise with creative and brand activation agencies to align on executional deliverables.