Assistant Brand Manager — FMCG Growth & Insights

Universal Robina Corp; Philippines; On-site; PHP 600,000 - 900,000; Full time

Job summary

Universal Robina Corporation is seeking an Assistant Brand Manager in the Philippines to lead the implementation of marketing strategies for assigned brands. You will analyze market trends, plan campaigns, and drive awareness to increase market share.

The role involves supporting A&P activities and collaborating with cross-functional teams. The ideal candidate has a Bachelor’s degree in business/marketing and at least 5 years of brand marketing experience in FMCG, with strong insights and

Qualifications

• Bachelor’s degree in business/marketing or related field.
• Minimum 5 years of brand marketing experience in FMCG.
• Experience with insights, promotions, and P&L analysis.

Responsibilities

• Draw insights from market data and consumer observations to guide marketing strategies and action plans.
• Develop and rationalize brand positioning strategies within assigned categories.
• Think creatively to drive product development or improvements based on consumer insights and manufacturing context.
• Plan and execute brand communications and promotions across media channels aligned with the brand strategy.
• Understand the flow of goods from production to consumer and identify opportunities for category growth.

Skills

Brand marketing

Market research

Brand positioning

Promotions

Sales & distribution

Education

Bachelor’s degree in Business/Marketing/Advertising

Job description

Universal Robina Corporation is seeking an Assistant Brand Manager in the Philippines to lead the implementation of marketing strategies for assigned brands. You will analyze market trends, plan campaigns, and drive awareness to increase market share.

The role involves supporting A&P activities and collaborating with cross-functional teams. The ideal candidate has a Bachelor’s degree in business/marketing and at least 5 years of brand marketing experience in FMCG, with strong insights and