Search Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 1,400,000 - 2,100,000; Full time

Job summary

ZigZag Philippines seeks a Search Specialist to drive paid search and paid social strategies for client campaigns. You will manage Google Ads, Microsoft Advertising, and social channels, delivering optimized performance and data-driven storytelling.

You will collaborate with cross-functional teams in a fast-paced agency environment, owning keyword strategy, bidding, reporting, and client communication to maximize KPI outcomes.

Qualifications

• 5-8 years of hands‑on Paid search and Paid social experience.
• Proven track record managing search campaigns with meaningful budget responsibility.
• Experience working in an agency, ad tech, or media solutions environment preferred.
• Google Ads certification required; Microsoft Advertising certification a plus.

Responsibilities

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
• Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
• Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
• Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.
• Track and analyze performance metrics using Google Ads, along with internal reporting tools.
• Identify trends and translate data into strategic decisions.

Skills

Paid search

Paid social

Campaign optimization

Budget management

Agency experience

Google Ads certification

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Ads

Looker Studio

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

Search Specialist

About the Role

Our client provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.

Our client is looking for a Search Specialist with deep paid search expertise and working knowledge of paid social. This role sits within the Media Solutions team and will be instrumental in developing search strategies, supporting clients, and collaborating cross-functionally to drive performance across search and social channels. The ideal candidate leads with search — Google, Microsoft/Bing, and shopping — and brings enough social fluency to contribute meaningfully to integrated campaigns. This role is perfect for someone who is analytical, client-ready, and comfortable moving between performance data and strategic storytelling.

What You Will Do

Search Strategy & Execution

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
• Continuously optimize campaigns for efficiency and performance – improving Quality Scores, CTR, CPA, and ROAS.

Social Media Support

• Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
• Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.

Client Support & Sales Collaboration

• Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.
• Participate in internal and client meetings to position search as a performance driver within the marketing mix.
• Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.

Data Analysis & Reporting

• Track and analyze performance metrics using Google Ads, along with internal reporting tools.
• Deliver regular performance reports with clear insights and actionable optimization recommendations.
• Identify trends and translate data into strategic decisions.

Cross-Functional Collaboration

• Work closely with internal teams to ensure search strategies align with cross channel initiatives.
• Stay current on search platform updates, algorithm changes, and industry trends – and proactively apply new features to client campaigns.

Additional Responsibilities

• All other duties as assigned.

Must Haves

Experience

• 5-8 years of hands‑on Paid search and Paid social experience
• Proven track record managing search campaigns with meaningful budget responsibility.
• Experience working in an agency, ad tech, or media solutions environment preferred.
• Google Ads certification required; Microsoft Advertising certification a plus.

Technical Skills

• Proficiency in Google Ads and the Google Suite.
• Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).
• Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share.
• Experience with Google Analytics, Looker Studio, or similar reporting tools.
• Must have hands‑on experience handling a minimum ad spend of 100k USD per month.

Analytical Mindset

• Ability to analyze performance data, identify trends, and make strategic recommendations.
• Strong attention to detail with a bias toward optimization and testing.

Communication & Presentation

• Excellent communication skills and confident presenting to clients and internal stakeholders.
• Ability to translate technical performance data into clear, compelling narratives.
• Experience building polished decks and campaign reports.

Project Management

• Ability to manage multiple campaigns and projects simultaneously in a fast‑paced environment.
• Strong organizational skills and ability to prioritize effectively.

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Availability

• Willing and able to work US time zone hours to align with client meetings and team collaboration.