Paid Media Specialist

Satellite Office; Taguig; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

David Jones is expanding its paid media capability and seeks an Operations & Activation specialist to own trafficking, QA and data tracking across search, social and programmatic campaigns. You will ensure campaigns launch on brief and on time with flawless execution, enabling the wider team to focus on strategy and optimization.

The role requires hands-on experience in campaign operations, strong Google Ads/Meta Ads Manager skills, and a rigorous QA mindset in a fast-paced environment.

Qualifications

• Hands-on experience in campaign trafficking, ad operations or paid media execution.
• Proficiency in Google Ads and Meta Ads Manager setup and tracking.
• Strong QA mindset with meticulous attention to detail.

Responsibilities

• Own end-to-end setup, trafficking and QA of all paid media campaigns across platforms.
• Maintain rigorous QA of ad copy, assets, targeting and tracking before launch.
• Manage tag implementation and ensure accurate data capture from click to conversion.
• Translate briefs into technically sound campaign builds meeting performance goals.
• Monitor campaigns for delivery, pacing and technical issues; escalate when needed.
• Keep naming conventions and account structures consistent for reporting accuracy.
• Support reporting inputs with data pulls and exports for performance analysis.
• Continuously improve trafficking workflows to boost speed and accuracy.

Skills

Campaign trafficking

Ad operations

Google Ads setup

Meta Ads Manager setup

Tag management

Quality assurance

Data tracking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business or Communications

Tools

DV360

The Trade Desk

SA360

Job description

Role Purpose

As David Jones builds its paid media capability in-house, this role is the operational backbone of the team. The Paid Media Specialist (Operations & Activation) ensures every campaign is built to brief, tracked correctly, and delivered without error — creating the foundation that allows the broader paid media team to focus on strategy, optimisation, and commercial outcomes. This is a role for someone who takes pride in precision, thrives in a fast-moving environment, and understands that flawless execution is what turns great media strategy into measurable results.

Key Accountabilities

• Own the end-to-end setup, trafficking and quality assurance of all paid media campaigns across search, social and programmatic platforms — ensuring every campaign goes live on time, on brief and error-free

• Maintain rigorous QA processes across all campaign builds, including ad copy, creative assets, targeting parameters, tracking tags and UTM structures before every launch

• Manage tag implementation and tracking infrastructure across all paid media platforms, ensuring accurate data capture and clean attribution from campaign to conversion

• Partner with the wider team to translate campaign briefs into technically sound campaign builds that meet performance objectives

• Monitor live campaigns for delivery, pacing and technical issues, escalating promptly and resolving trafficking-related problems with minimal disruption to campaign performance

• Maintain organised and consistently applied campaign naming conventions, account structures and documentation to support reporting accuracy and team efficiency

• Support the Performance Coordinator with data pulls, campaign exports and reporting inputs to enable timely and accurate performance analysis

• Continuously improve operational processes, trafficking workflows and QA checklists to increase speed, accuracy and consistency across the team

Leadership

Leading Self - Leading self is the ability to manage your own mindset, behaviour and performance with awareness, accountability and purpose—so you can consistently show up at your best.

Decision Making

Accountable for:

• Accuracy and timeliness of all campaign builds, trafficking and QA outputs

• Tag management and tracking implementation across all paid platforms

• Maintaining campaign naming conventions and account structure standards

• Identifying and resolving technical campaign issues within their remit

Influences but does not own:

• Campaign strategy, channel mix and media investment decisions

• Creative and messaging direction

• Attribution methodology and reporting framework design

• Budget allocation and pacing decisions

Qualifications & Licences

• Bachelor's degree in Marketing, Business, Communications or a related field (preferred, not mandatory)

• Google Ads certification (preferred)

• Meta Blueprint certification (preferred)

Knowledge, Skills & Experience

Essential:

• Hands‑on experience in a campaign trafficking, ad operations or paid media execution role — with demonstrable ability to manage high volumes of campaign builds across multiple platforms simultaneously

• Proficiency in Google Ads and Meta Ads Manager campaign setup, including audience targeting, ad formats, bid strategies and tracking implementation

• Experience with tag management and UTM framework implementation, ensuring accurate tracking from ad click to conversion

• Strong QA mindset — meticulous attention to detail in reviewing campaign builds, creative specifications and tracking setups before launch

• Ability to manage multiple workstreams and deadlines simultaneously in a fast‑paced environment with minimal supervision

• Clear and proactive communication skills — able to flag issues, manage expectations and collaborate effectively across a distributed team

Nice to Have:

• Experience with DSPs such as DV360 or The Trade Desk

• Familiarity with SA360 or similar bid management platforms

• Exposure to retail or e-commerce campaign environments with an understanding of seasonal trading cycles

• Experience working within or transitioning from an agency environment

How you thrive

Our cultural foundations are the pillar of how we work.

Customer Obsessed - We strive to understand our customer, inspire them, and deliver seamless solutions together.

Inclusive - We foster belonging and respect, embrace diverse ideas to help our people thrive, and prioritize sustainability for our planet.

Empowered - We act with integrity, value each other’s skills, own our decisions, learn from challenges, and celebrate successes together.

Innovative - We seek innovative ways to inspire by listening, seeking feedback, and challenging the status quo, contributing to our business's success.