Digital Marketing Specialist

Alphalifestyle Corporation; Quezon City; On-site; PHP 335,000 - 603,000; Full time

Job summary

Alphalifestyle Corporation in Quezon City is seeking a hands-on Digital Marketing Specialist to drive paid campaigns and social media initiatives.

You will manage Google, Meta, and TikTok ads, coordinate with creative teams, optimize content, and use SEO and analytics to boost engagement and conversions. If you thrive working independently and cross-functionally, this role offers a dynamic environment and opportunities to shape omnichannel campaigns.

Qualifications

• 1–2 years in digital marketing.
• Hands-on with paid ads (Meta, Google, TikTok).
• Strong social media planning and execution.
• Familiar with SEO and analytics tools (GA, Search Console).
• Basic design skills using Canva or Adobe tools.
• Video editing with CapCut or Premiere Pro.
• Experience with email marketing platforms (Klaviyo or similar).
• Good communication and project management skills.
• Able to work independently and collaboratively.
• Influencer/affiliate partnerships experience is a plus.
• Up-to-date with current digital and social media trends.

Responsibilities

• Develop, launch, and manage paid campaigns across Google, Meta, and TikTok.
• Track campaign performance and optimize ads for engagement and conversions.
• Collaborate with creative team on digital content.
• Oversee content calendars and posting across social platforms.
• Plan video concepts and manage production workflows.
• Aid website updates, landing pages, and SEO improvements.
• Design and execute email campaigns and segment lists.
• Generate regular performance reports and coordinate with sales and e‑commerce teams.

Skills

Paid ads management (Meta/Google/TikTa

Tools

Google Analytics

Search Console

Canva

Adobe tools

CapCut

Premiere Pro

Klaviyo

Job description

Job description:

Key Responsibilities:

Paid Advertising & Campaign Execution

• Develop, launch, and manage paid campaigns across Google, Meta, and TikTok.
• Track campaign performance and optimize ads to improve engagement and conversions.

Social Media & Content Coordination

• Work closely with the creative team to develop compelling digital content.
• Oversee content calendars and ensure consistent posting across social platforms.

Video Creation & Post-Production

• Assist in planning video concepts and production workflows.
• Manage filming, editing, and post-production tasks.
• Adapt video content according to platform requirements and maintain organized media files.

Website & Search Optimization

• Support website updates, landing page improvements, and content optimization.
• Conduct keyword research and implement SEO best practices.

Email Marketing & Customer Segmentation

• Design and execute email campaigns to nurture leads and customers.
• Organize and segment contact lists to enhance targeting and campaign performance.

Performance Analysis & Marketing Strategy

• Generate regular reports on campaign results and provide recommendations for improvement.
• Coordinate with sales, branding, and e-commerce teams to align marketing efforts.

Qualifications

• At least 1-2 years of experience in digital marketing or a related field
• Hands-on experience managing paid ads (Meta, Google, TikTok)
• Strong background in social media planning and execution
• Familiar with SEO and analytics tools such as Google Analytics and Search Console
• Basic design skills using Canva or Adobe tools
• Experience in video editing software such as CapCut or Premiere Pro
• Knowledge of email marketing platforms (e.g., Klaviyo or similar tools)
• Good communication and project management skills
• Able to work independently and collaboratively
• Experience handling influencers or affiliate partnerships is an advantage
• Updated with current digital and social media trends.