Segment Growth & Portfolio Marketing Lead

GoTyme PH (Philippines); Quezon City; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

GoTyme PH is seeking a Segment Marketing Manager to own the end-to-end segment portfolio strategy and drive growth through prioritized initiatives and data-driven campaigns. You will lead integrated go-to-market programs, measure impact, and ensure ROI-driven investments.

Ideally from fast-paced sectors like e-commerce, fintech, or FMCG, you will collaborate with Data & Analytics and cross-functional teams to deliver sustainable segment value.

Qualifications

• Bachelor's degree in Marketing, Business Administration/ Management, or a related field is required
• At least 5 years experience in marketing, brand management, product marketing, or any similar roles
• Ideally should come from a fast-paced and dynamic industries such as e-commerce, fintech, and FMCG
• Proficient in marketing strategy, planning and implementation
• Proficient in project management and stakeholder management
• Customer-obsessed
• Good communication skills

Responsibilities

• Owns end-to-end segment portfolio strategy, including prioritization, sequencing, and explicit trade-off decisions across initiatives.
• Leads integrated go-to-market programs aligned to segment growth strategy, ensuring initiatives drive measurable business impact.
• Elevates stakeholder conversations from execution-focused to impact-focused by requiring business cases and defining expected ROI before launch.
• Establishes strong prioritization and governance discipline to prevent timeline compression, reduce fragmentation, and protect customer experience.
• Owns commercial and budget accountability, clearly linking spend to incremental lift, profitability, and long-term segment value.
• Develops team capability through effective delegation, coaching cadence, and enabling independent cross-functional representation.
• Partners with Data & Analytics to measure impact, conduct structured post-mortems, and translate insights into forward-looking portfolio strategy.

Skills

Marketing strategy

Planning & implementation

Project management

Stakeholder management

Customer-obsessed

Communication skills

Education

Bachelor's degree in Marketing/Business

Job description

GoTyme PH is seeking a Segment Marketing Manager to own the end-to-end segment portfolio strategy and drive growth through prioritized initiatives and data-driven campaigns. You will lead integrated go-to-market programs, measure impact, and ensure ROI-driven investments.

Ideally from fast-paced sectors like e-commerce, fintech, or FMCG, you will collaborate with Data & Analytics and cross-functional teams to deliver sustainable segment value.