Growth & Performance Marketing Lead

GoTyme Bank; Quezon City; Presencial; PHP 1.200.000 - 2.400.000; Jornada completa

Descripción de la vacante

GoTyme Bank is seeking a Performance Marketing Lead to design and optimize paid media strategies across segments and products in the Philippines. The role involves steering a team of specialists, collaborating with product, data, and creative squads, and delivering against acquisition, activation, and engagement goals.

The ideal candidate brings 5–8 years in performance marketing, strong programmatic knowledge, and experience managing large media budgets, preferably in fintech or digital retail.

Formación

• Bachelor's degree in Marketing, Advertising, Business, Communications, Economics, or a related field.
• 5-8 years of relevant experience in performance marketing, digital media, growth marketing, media buying, or a related field.
• At least 2 years of people management experience, including coaching and developing direct reports.
• Advanced knowledge of digital marketing, performance media, customer acquisition, full-funnel marketing, and digital media planning and buying.
• Proven experience developing and managing performance marketing strategies across multiple digital channels.
• Working experience or strong exposure to programmatic advertising, including DSPs, audience targeting, inventory and bidding, frequency management, brand safety, measurement, and optimization.
• Experience managing multiple campaigns and significant media budgets across different products, customer segments, and business objectives.
• Strong understanding of media budgeting, forecasting, pacing, optimization, and channel allocation.
• Strong knowledge of campaign measurement and performance metrics (CAC/CPA, ROAS, attribution).
• Familiarity with analytics/attribution tools such as Google Analytics, AppsFlyer, Adjust, Looker Studio, Tableau, Power BI, or Databricks.
• Ability to translate data from analytics platforms into actionable recommendations and collaborate cross-functionally.
• Experience collaborating with Product, Segment/Business, Creative, Brand, CRM, Data & Analytics, and external agencies or media partners.
• Strong presentation, communication, and project management skills.
• Banking/fintech or digitally driven industry experience is a plus.

Responsabilidades

• Lead planning, execution, and optimization of performance marketing strategies for assigned segments and products.
• Translate business objectives into scalable media strategies and campaign plans.
• Develop audience, channel, funnel, budget, and measurement strategies for paid media.
• Recommend paid social, search, programmatic, display/video, and other digital channels.
• Identify where paid media drives acquisition, activation, adoption, and engagement.
• Oversee end-to-end campaign delivery from planning to post-campaign evaluation.
• Guide campaign architecture, targeting, bidding, optimization events, signals, and budget allocation.
• Ensure campaigns are optimized for media efficiency and downstream business outcomes.
• Establish structured experimentation across audiences, creatives, signals, and media mix.
• Maintain campaign governance with QA, tracking, documentation, and escalation.

Conocimientos

Digital marketing

Performance media planning

Campaign measurement

Presentation & communication

Project management

Programmatic advertising

Budgeting & forecasting

Data interpretation

Collaboration

Analytics tools

Educación

Bachelor's degree in Marketing/Business/Communications

Herramientas

Google Analytics

AppsFlyer

Adjust

Looker Studio

Tableau

Power BI

Databricks

Descripción del empleo

GoTyme Bank is seeking a Performance Marketing Lead to design and optimize paid media strategies across segments and products in the Philippines. The role involves steering a team of specialists, collaborating with product, data, and creative squads, and delivering against acquisition, activation, and engagement goals.

The ideal candidate brings 5–8 years in performance marketing, strong programmatic knowledge, and experience managing large media budgets, preferably in fintech or digital retail.