Remote Senior Marketing Analytics Lead

Cloudstaff; Philippines; Hybrid; PHP 670,000 - 1,116,000; Full time

Job summary

Cloudstaff is seeking a Senior Marketing Analyst to transform marketing and digital data into actionable insights that drive growth, engagement, and ROI. You will collaborate with Marketing, Digital, and Operations teams to measure campaigns, optimize spend, and deliver dashboards that clearly show what’s working and why.

The ideal candidate blends technical analysis with strategic recommendations, connecting web traffic, CRM, and campaign data to business outcomes and presenting findings to

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3–5 years of experience in marketing analytics or business analysis.
• Power BI proficiency required; Google Analytics and HubSpot preferred.

Responsibilities

• Partner with Marketing and BI teams to ensure clean, accurate marketing data from sources like Google Analytics, HubSpot, CRM systems, paid media, and social channels.
• Develop and maintain Power BI dashboards that track marketing KPIs including lead generation, conversion, retention, and ROI.
• Analyze campaign and channel performance across the funnel to identify opportunities for improvement.
• Evaluate program effectiveness across email, paid media, SEO, and content marketing, highlighting insights and performance trends.
• Design and execute A/B and multivariate tests, interpreting results and measuring business impact.
• Partner with Marketing on audience segmentation, targeting, and personalization initiatives.
• Support budget optimization and forecasting by analyzing spend versus performance across campaigns and platforms.
• Synthesize insights into clear, concise presentations and actionable recommendations for senior leadership.
• Maintain a focus on data governance, accuracy, and reproducibility in analyses and dashboards.

Skills

Marketing analytics

Data visualization

Communication

Collaboration

Education

Bachelor’s degree in Marketing Analytics/BI/Data Science

Tools

Power BI

Google Analytics

HubSpot

CRM systems

Excel

Job description

Cloudstaff is seeking a Senior Marketing Analyst to transform marketing and digital data into actionable insights that drive growth, engagement, and ROI. You will collaborate with Marketing, Digital, and Operations teams to measure campaigns, optimize spend, and deliver dashboards that clearly show what’s working and why.

The ideal candidate blends technical analysis with strategic recommendations, connecting web traffic, CRM, and campaign data to business outcomes and presenting findings to