Remote Data Analyst — Marketing Analytics & Optimization

LegalMatch; Cebu City; Remote; PHP 420,000 - 660,000; Full time

Job summary

LegalMatch is seeking a Data Analyst (Online Marketing) to drive data-driven decisions across digital marketing initiatives. The role analyzes marketing performance data, identifies trends, and translates findings into actionable recommendations to improve campaign effectiveness and business outcomes.

You will develop dashboards and reports, evaluate measurement frameworks, and collaborate with cross-functional teams to optimize campaigns and user journeys in a remote setup.

Qualifications

• Experience analyzing digital marketing data and translating findings into actionable business recommendations.
• Hands-on exposure to CRO, SEO, PPC, campaign performance, conversion analysis, and digital marketing metrics.
• Ability to analyze trends, identify performance gaps, and investigate the factors affecting marketing outcomes.
• Experience working with dashboards, data visualizations, analytical reports, and performance summaries.
• Familiarity with A/B testing, multivariate testing, funnels, landing page analysis, and customer journey analysis.
• Strong analytical and problem-solving skills, with the ability to define questions clearly and use data to validate conclusions.
• Practical experience using AI tools as part of day-to-day analysis, research, reporting, or productivity workflows.
• Ability to use data, KPIs, and performance feedback to assess whether recommendations or optimization efforts are producing meaningful results.

Responsibilities

• Analyze CRO, SEO, PPC, and digital marketing performance data to identify trends, performance gaps, and opportunities for optimization.
• Prepare analytical reports and performance summaries covering campaigns, traffic sources, conversion activities, and key marketing metrics.
• Support the development and refinement of measurement frameworks used to evaluate digital marketing campaigns and initiatives.
• Evaluate marketing performance and investigate data-driven issues, risks, and opportunities to support informed business decisions.
• Analyze user behavior, customer journeys, and conversion pathways to identify opportunities to improve digital experiences and campaign effectiveness.
• Assess intake funnels, landing page performance, and A/B or multivariate testing results, providing actionable recommendations based on findings.
• Develop and maintain data visualizations, dashboards, and presentations that turn complex marketing data into clear business insights.
• Use AI, analytics tools, and other relevant systems to improve research, analysis, reporting efficiency, and the quality of insights.
• Clearly frame analytical problems, investigate root causes, and take ownership of recommendations through validation using relevant KPIs, performance data, or feedback.

Skills

Data analysis

CRO

SEO

PPC

A/B testing

Data visualization

AI in analysis

KPIs tracking

Dashboarding

Job description

LegalMatch is seeking a Data Analyst (Online Marketing) to drive data-driven decisions across digital marketing initiatives. The role analyzes marketing performance data, identifies trends, and translates findings into actionable recommendations to improve campaign effectiveness and business outcomes.

You will develop dashboards and reports, evaluate measurement frameworks, and collaborate with cross-functional teams to optimize campaigns and user journeys in a remote setup.