Remote SEM/PPC Specialist for Data-Driven Growth

MicroSourcing International; Manila; Remote; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Healthcare on day one

Dependent coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Company events

Flexible work setup

Career growth

Inclusive culture

Job summary

MicroSourcing is seeking a Search Engine Optimization Specialist to implement pay-per-click strategies for client campaigns. This remote role supports multiple advertisers and requires solid analytical skills, attention to detail, and the ability to communicate insights effectively.

You will manage campaigns, optimize bids, write ad copy, and prepare attribution reports, collaborating with internal teams to drive client goals and deliver measurable results.

Qualifications

• 1–2 years of SEM/Paid Search campaign management experience across multiple advertisers.
• MS Excel proficiency.
• Experience with website analysis using Google Analytics and Data Studio.
• Experience with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, daily/monthly budgets, impression share, quality score, and other metrics.
• Provide creative copy suggestions and ad templates.
• Communicate optimizations and recommendations based on client reporting.
• Monitor dashboards and reporting tools; highlight key areas aligned with client goals.
• Collaborate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies and growth opportunities to clients in person or over the phone.
• Prepare client-facing attribution reports using internal and third-party tools such as Google Analytics.

Skills

Analytical mindset

Creative problem solving

Attention to detail

Communication skills

Learning agility

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Google Data Studio

Google Ads

Microsoft Ads

MS Excel

Job description

MicroSourcing is seeking a Search Engine Optimization Specialist to implement pay-per-click strategies for client campaigns. This remote role supports multiple advertisers and requires solid analytical skills, attention to detail, and the ability to communicate insights effectively.

You will manage campaigns, optimize bids, write ad copy, and prepare attribution reports, collaborating with internal teams to drive client goals and deliver measurable results.