Remote PPC Specialist: Data-Driven Campaign Optimizer

MicroSourcing; Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

MicroSourcing is seeking a PPC Specialist to manage paid search campaigns from home in the Philippines. You will implement and optimize campaigns, monitor budget caps and metrics, and provide data-driven recommendations to clients.

The role requires strong analytical skills, proficiency with Google Ads, Microsoft Ads, Google Analytics, and Data Studio, plus a marketing or business degree. Collaborate with internal teams to drive client success.

Qualifications

• Plan and execute online paid search campaigns with implementation, optimization and analysis.
• Monitor bids, budgets, impression share, quality score and other campaign metrics.
• Provide creative copy suggestions and ad templates.
• Communicate optimizations and recommendations based on client reports for major metrics.
• Present campaign strategies and growth opportunities to clients.

Responsibilities

• Cooperate with internal teams on campaign development, timelines, results and optimizations.
• Prepare client-facing attribution reports using internal and third-party tools such as Search Ads 360 and Google Analytics.

Skills

Analytical mindset

Creativity

Attention to detail

Communication

Learn quickly

Integrity/autonomy

Organization/Time management

Education

Bachelor's degree in Marketing or Business

Tools

MS Excel

Google Analytics

Data Studio

Google Ads

Microsoft Ads

Job description

MicroSourcing is seeking a PPC Specialist to manage paid search campaigns from home in the Philippines. You will implement and optimize campaigns, monitor budget caps and metrics, and provide data-driven recommendations to clients.

The role requires strong analytical skills, proficiency with Google Ads, Microsoft Ads, Google Analytics, and Data Studio, plus a marketing or business degree. Collaborate with internal teams to drive client success.