SEO & PPC Marketing Specialist (Remote)

AsiaCruit, Inc.; Makati; Hybrid; PHP 500,000 - 800,000; Full time

Job summary

Asiacruit is seeking an experienced SEO Marketing Specialist with hands-on PPC and digital advertising experience to support organic and paid search marketing initiatives.

This hands-on role focuses on how search engine optimization and paid advertising work together to drive website traffic, generate qualified leads, and improve marketing performance. You’ll research opportunities, implement strategies, analyze data, and provide actionable recommendations.

Qualifications

• 2+ years hands-on SEO or digital marketing experience.
• Strong keyword research, on-page SEO, technical SEO.
• Experience with PPC and Google Ads.
• Experience with analytics tools and reporting.

Responsibilities

• Develop and implement SEO strategies to improve organic search visibility, rankings, traffic, and conversions.
• Conduct keyword research, search intent analysis, competitor research, and content gap analysis.
• Optimize website pages, landing pages, metadata, headings, internal links, images, and other on‑page SEO elements.
• Identify technical SEO issues and coordinate or implement improvements related to crawling, indexing, site structure, page speed, mobile usability, and website performance.
• Develop SEO recommendations for website content, blog articles, service pages, product pages, and landing pages.
• Plan, launch, manage, and optimize PPC and paid search campaigns.
• Monitor and optimize Google Ads or other paid advertising campaigns to improve clicks, conversions, return on ad spend, and overall campaign efficiency.
• Manage campaign structure, keywords, match types, negative keywords, ad copy, audience targeting, bids, budgets, and landing pages.
• Conduct A/B testing for advertisements, landing pages, calls to action, and other campaign elements.
• Track and analyze key performance indicators, including impressions, clicks, click‑through rate, conversion rate, cost per click, cost per acquisition, and return on ad spend.
• Use Google Analytics, Google Search Console, Google Ads, and other marketing tools to measure and improve performance.
• Prepare regular SEO and PPC performance reports with clear insights and actionable recommendations.
• Monitor search engine algorithm updates, advertising platform changes, market trends, and competitor activity.
• Collaborate with content, design, web development, and marketing teams to execute digital marketing initiatives.
• Maintain accurate campaign, keyword, reporting, and performance documentation.
• Support other digital marketing activities and projects as needed.

Skills

SEO

PPC

Analytics

Content optimization

Keyword research

Reporting

Excel

WordPress

Tools

Google Ads

Google Analytics

Google Search Console

Ahrefs

Semrush

Moz

Screaming Frog

WordPress CMS

Job description

Asiacruit is seeking an experienced SEO Marketing Specialist with hands-on PPC and digital advertising experience to support organic and paid search marketing initiatives.

This hands-on role focuses on how search engine optimization and paid advertising work together to drive website traffic, generate qualified leads, and improve marketing performance. You’ll research opportunities, implement strategies, analyze data, and provide actionable recommendations.