Paid Search Specialist

MicroSourcing; Manila; On-site; PHP 300,000 - 520,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Job summary

MicroSourcing is seeking a Paid Search Specialist responsible for planning, implementing, and optimizing PPC campaigns across multiple client accounts. You will monitor bids, budgets, metrics, and deliver insights to drive performance.

You should be proficient in Google Ads, Microsoft Ads, Google Analytics, Data Studio, and Excel, with 1–2 years SEM experience, strong analytical skills, attention to detail, and clear communication. This is a remote role with growth opportunities.

Qualifications

• 1–2 years of experience managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using analytics tools including Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third‑party reporting tools, such as Search Ads 360 and Google Analytics.

Skills

Analytical thinking

Data-driven decisions

Creative problem solving

Attention to detail

Time management

Communication

Learning agility

Integrity

Autonomy

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Data Studio

Google Ads

Microsoft Ads

MS Excel

Job description

Position: Paid Search Specialist

Work setup: Work from home

Why join MicroSourcing?

You’ll Have

• Competitive Rewards: Enjoy above‑market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company‑sponsored events and activities.
• Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Position Overview

The Paid Search Specialist is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas Of Responsibility

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third‑party reporting tools, such as Search Ads 360 and Google Analytics.

Professional Competencies

• Strong analytical mindset and ability to make data‑driven decisions.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi‑task in a deadline‑driven atmosphere.
• Ability to clearly and effectively articulate thoughts and ideas.
• Ready to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self‑motivation.
• Excellent organizational, project management and time‑management skills.

Professional Skills & Qualifications

• Minimum of 1‑2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred.