Pay-Per-Click (PPC) Specialist

MicroSourcing; Manila; On-site; PHP 420,000 - 720,000; Full time

Job summary

MicroSourcing is seeking a PPC Specialist to manage paid search campaigns from home in the Philippines. You will implement and optimize campaigns, monitor budget caps and metrics, and provide data-driven recommendations to clients.

The role requires strong analytical skills, proficiency with Google Ads, Microsoft Ads, Google Analytics, and Data Studio, plus a marketing or business degree. Collaborate with internal teams to drive client success.

Qualifications

• Plan and execute online paid search campaigns with implementation, optimization and analysis.
• Monitor bids, budgets, impression share, quality score and other campaign metrics.
• Provide creative copy suggestions and ad templates.
• Communicate optimizations and recommendations based on client reports for major metrics.
• Present campaign strategies and growth opportunities to clients.

Responsibilities

• Cooperate with internal teams on campaign development, timelines, results and optimizations.
• Prepare client-facing attribution reports using internal and third-party tools such as Search Ads 360 and Google Analytics.

Skills

Analytical mindset

Creativity

Attention to detail

Communication

Learn quickly

Integrity/autonomy

Organization/Time management

Education

Bachelor's degree in Marketing or Business

Tools

MS Excel

Google Analytics

Data Studio

Google Ads

Microsoft Ads

Job description

Pay-Per-Click (PPC) Specialist

Work setup: Work from home

Position Overview

The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.

Professional Competencies

• Strong analytical mindset and ability to make data-driven decisions.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and ideas.
• Ready to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self-motivation.
• Excellent organizational, project management and time management skills.

Professional Skills & Qualifications

• Minimum of 1-2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people’s diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive. At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply