Data-Driven PPC Specialist

AsiaCruit, Inc.; Pasig; On-site; PHP 350,000 - 550,000; Full time

Job summary

Asiacruit is seeking a PPC Specialist to plan, execute, optimize, and report on paid search and digital advertising campaigns. You will manage pay-per-click campaigns across platforms such as Google Ads, driving qualified traffic and measurable growth.

The role emphasizes performance-driven strategies, data analysis, budgeting, and collaboration with cross-functional teams to enhance ROAS and conversions.

Qualifications

• 2 years of experience in PPC or paid media.
• Hands-on experience with Google Ads campaigns.
• Strong understanding of keyword research and bidding strategies.
• Experience with analytics and conversion tracking.

Responsibilities

• Plan, build, launch, and manage PPC campaigns across channels.
• Manage Google Ads campaigns and other platforms.
• Conduct keyword research and audience targeting.
• Develop and optimize ad copy, extensions, and landing pages.
• Monitor budgets, bids, and performance metrics like ROAS, CPA, CTR.
• Run ongoing A/B tests on ads, keywords, audiences, and pages.
• Prepare performance reports and share insights and recommendations.
• Collaborate with content, SEO, and web teams.

Skills

PPC

Google Ads

Keyword Research

Bid Strategies

Audience Targeting

Campaign Management

Analytics

Reporting

Tools

Google Analytics 4

Google Tag Manager

Job description

Asiacruit is seeking a PPC Specialist to plan, execute, optimize, and report on paid search and digital advertising campaigns. You will manage pay-per-click campaigns across platforms such as Google Ads, driving qualified traffic and measurable growth.

The role emphasizes performance-driven strategies, data analysis, budgeting, and collaboration with cross-functional teams to enhance ROAS and conversions.