Remote PPC Specialist: Data-Driven Growth

MicroSourcing International; Manila; Remote; PHP 300,000 - 500,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Dependent coverage

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Career growth opportunities

Inclusive culture

Job summary

MicroSourcing International seeks a PPC Specialist who will plan and execute paid search campaigns, optimize bids, and report on performance. This is a work-from-home role based in the Philippines with flexible arrangements.

You will collaborate with internal teams, provide ad copy suggestions, and present growth opportunities to clients, leveraging Google Ads, Microsoft Ads, and Analytics tools to achieve client goals.

Qualifications

• 1-2 years managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with Google Analytics and Data Studio.
• Experience with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree in marketing/business or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, budgets, impression share, quality score, and other campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting.
• Monitor dashboards and key reporting tools and highlight important areas in line with client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client-facing attribution reports using internal and third-party tools such as Search Ads 360 and Google Analytics.

Skills

SEM/Paid Search management

Excel proficiency

Analytical thinking

Communication skills

Adaptability

Education

Bachelor's degree in marketing/business

Tools

Google Ads

Microsoft Ads

Google Analytics

Data Studio

MS Excel

Job description

MicroSourcing International seeks a PPC Specialist who will plan and execute paid search campaigns, optimize bids, and report on performance. This is a work-from-home role based in the Philippines with flexible arrangements.

You will collaborate with internal teams, provide ad copy suggestions, and present growth opportunities to clients, leveraging Google Ads, Microsoft Ads, and Analytics tools to achieve client goals.