Remote Paid Media Lead Gen Specialist (UK-focused)

BruntWork; Philippines; Remote; PHP 276,000 - 551,000; Part time

Job summary

BruntWork is seeking a Paid Media Specialist to plan, build, manage, and optimize campaigns across Meta, TikTok and Google Ads. The role centers on lead generation and driving high-quality leads while communicating results to clients.

The position is 20 hours per week, offering remote work with responsibilities across multiple UK-market campaigns and strict performance metrics such as ROAS, CPA, CPL and CTR.

Qualifications

• Proven hands-on experience with Meta Ads Manager, especially in the UK market.
• Demonstrated ability to manage TikTok and Google Ads campaigns end-to-end.
• Strong lead generation background with focus on measurable outcomes.
• Solid understanding of ROAS, CPA, CPL, CTR and related metrics.
• Experience handling budgets, bidding and audience targeting across platforms.
• Excellent written and spoken English; comfortable communicating results.
• Ability to work remotely and manage multiple client campaigns simultaneously.

Responsibilities

• Plan, build and optimize paid campaigns across Meta, TikTok and Google Ads.
• Lead generation focus: continuously improve lead quality and volume.
• Monitor budgets, pacing and bidding strategies across channels.
• Produce clear performance reports and connect spend to business results.
• Track and optimize with pixels, Conversions API and UTM parameters.

Skills

Meta Ads Manager

TikTok Ads

Google Ads

Lead generation

ROAS / CPA / CPL / CTR

Budget management

Tracking & attribution

English communication

Remote work independence

Multi-client management

Job description

BruntWork is seeking a Paid Media Specialist to plan, build, manage, and optimize campaigns across Meta, TikTok and Google Ads. The role centers on lead generation and driving high-quality leads while communicating results to clients.

The position is 20 hours per week, offering remote work with responsibilities across multiple UK-market campaigns and strict performance metrics such as ROAS, CPA, CPL and CTR.