Remote Meta & TikTok Ads Specialist

Watson Media House; Philippines; Remote; PHP 558,000 - 892,800; Full time

Benefits offered by this job

Opportunities for career growth

Competitive salary and benefits

Flexibility in work schedule

Job summary

A leading digital advertising agency based in the UK is looking for a skilled Meta Ads Manager. This role involves managing and optimizing Meta Ads campaigns for high-consideration products, with a strong focus on user behavior analysis. Candidates should have a minimum of 3 years of experience managing Meta Ads and 1 year of running TikTok Ads. The position is fully remote, offering career growth opportunities and a competitive salary.

Qualifications

• 3+ years of professional experience managing Meta Ads.
• 1 year of hands-on experience running TikTok Ads.
• Proven ability to analyze audience insights and channel performance.

Responsibilities

• Manage and optimize Meta Ads campaigns for complex products.
• Plan and execute paid social campaigns across multiple industries.
• Continuously analyze performance data and test new approaches.

Skills

Meta Ads management

TikTok Ads experience

Audience analysis

Google Analytics

Data analysis

Attention to detail

English communication

Tools

Google Tag Manager

UTM tracking tools

Job description

• Opportunities for career growth and progression
• Competitive salary and benefits

About Our Client

A UK-based digital advertising agency that specialises in helping businesses with high-consideration or complex products grow their sales through strategic paid media, creative campaign development, and social-first content production. They combine data, algorithms, and human storytelling to build and manage end-to-end digital marketing campaigns and work closely with clients across multiple markets to drive performance and brand impact.

Job Description

• Manage and optimize Meta Ads campaigns for high‑consideration products with complex customer journeys, ensuring a deep understanding of user behavior and conversion drivers.
• Plan, execute, and scale paid social campaigns across multiple industries, drawing on at least 3 years of professional Meta Ads experience, ideally in an agency setting.
• Effectively manage advertising budgets of varying sizes, from smaller test budgets to large-scale campaigns, ensuring efficiency and strong performance.
• Apply both analytical and creative thinking to campaign strategy, including audience targeting, messaging, and performance optimization.
• Continuously analyze performance data, identify insights, and proactively test new approaches to improve results.
• Stay curious and up to date with industry trends, platform updates, and best practices, actively seeking opportunities to learn and improve.
• Collaborate closely with a remote, high-performing team, contributing positively to team culture and participating in occasional in-person team meetups and global offsites.

The Successful Applicant

• Highly proficient in written and spoken English, with the ability to communicate clearly and confidently with internal teams and clients.
• 3+ years of professional experience managing Meta Ads and at least 1 year of hands-on experience running TikTok Ads, beyond basic post boosting.
• Proven experience analyzing audience insights, traffic data, and channel performance, with the ability to translate data into actionable recommendations.
• Strong working knowledge of Google Analytics, Google Tag Manager (GTM), UTM tracking, and related analytics and tracking tools.
• Strategic thinker with the ability to connect performance data to broader marketing and business objectives.
• Highly analytical, detail-oriented, and comfortable working extensively with data, metrics, and spreadsheets.
• A reliable subject-matter expert who can confidently provide insights and answers during discussions and meetings.
• Demonstrates exceptional attention to detail, ensuring accuracy in data, reporting, and campaign setup.
• Able to work during UK business hours, with flexibility, to support collaboration and attend key meetings.

What's on Offer

• Opportunities for career growth and progression
• Competitive salary and benefits
• Flexibility, fully remote role