Ads Specialist

Sky Ads Inc.; Nueva Ecija; On-site; PHP 357,000 - 580,000; Full time

Job summary

Sky Ads Inc. is seeking a results-driven advertising specialist to manage paid media campaigns across Meta, TikTok, and Google platforms.

The role focuses on hands‑on campaign creation, optimization, and delivering measurable ROAS while adhering to budget controls and pacing rules. The ideal candidate will analyze performance data, craft compelling hooks and copy, and contribute to testing ideas that improve conversions and efficiency.

Qualifications

• Proven hands-on paid-media experience with actual campaign creation, optimization and measurable results.
• Working knowledge of Meta Ads Manager, TikTok Ads Manager; Google Ads experience is a plus where applicable.
• Ability to interpret CTR, CPC, CPM, CPA, ROAS, spend and funnel data for optimization decisions.
• Budget discipline, pacing, and spend controls to scale campaigns effectively.
• Ability to develop hooks, copy, concepts and structured A/B testing ideas.

Skills

Paid media management

Campaign optimization

Data analysis

Budget management

A/B testing

Creative hooks & copy

Campaign reporting

Cross-platform advertising

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

Employee Recognition and Rewards

• Commission, Performance Bonus, Employee Recognition Program, Incentives

Government Mandated Benefits

• Parking Space

Professional Development

• Job Training, Professional Development

TikTok Ads Advertising Planning Marketing Skills Project Management Advertising Project Meta Ads Activity Planning

• Proven hands-on paid-media experience with actual campaign creation, optimization and measurable results.
• Practical knowledge of Meta Ads Manager and TikTok Ads Manager; working knowledge of Google Ads and its campaign structure is expected for applicable assignments.
• Understands campaign objectives, audiences, budgets/bids, placements, creatives, pixels/events, conversion tracking and reporting.
• Can interpret CTR, CPC, CPM, CPA, conversion rate, ROAS, spend and funnel data and make data-based optimization decisions.
• Budget and ROI focused; disciplined with spend controls, scaling rules and daily pacing.
• Able to develop or contribute hooks, copy, creative concepts and structured A/B testing ideas.
• Innovative and adaptable; researches platform updates, audience behavior, trends and new campaign approaches.
• Organized, accountable and able to manage multiple campaigns while following company SOP and platform policies.
• Must be able to show or clearly explain previous campaign results and decisions.