Meta Ads Specialist

Emerge; Philippines; Remote; PHP 3,015,000 - 5,276,000; Full time

Job summary

Huzzle seeks a results-driven Meta Ads Specialist to manage and scale paid social campaigns across Facebook and Instagram. You will own strategy, execution, and optimization while collaborating with creative and marketing teams to drive measurable growth.

This fully remote, independent contractor role suits someone who thrives on performance metrics, data-driven decisions, and turning insights into revenue for global brands.

Qualifications

• 3+ years of experience managing Meta Ads campaigns.
• Proven track record of scaling campaigns and achieving strong ROAS.
• Strong understanding of funnels, targeting, and retargeting.
• Experience with Meta Ads Manager and analytics tools.
• Ability to analyze data and make data-driven decisions.
• Strong attention to detail and campaign management skills.
• Excellent communication and ability to work in a remote team.

Responsibilities

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns
• Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)
• Conduct audience research, segmentation, and targeting strategies
• Collaborate with creative strategists and designers to develop high-converting ad creatives
• Perform A/B testing on creatives, copy, and landing pages
• Analyze campaign data and provide actionable insights and reporting
• Manage ad budgets efficiently to maximize ROI
• Stay updated on Meta platform changes, trends, and best practices

Skills

Meta Ads 3+ yrs

ROAS scaling

Audience targeting

Ad analytics

Remote teamwork

Communication skills

Campaign management

Tools

Google Analytics

Job description

About Huzzle

At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We are looking for a results-driven Meta Ads Specialist to manage and scale high-performing paid social campaigns across Facebook and Instagram. In this role, you’ll take ownership of campaign strategy, execution, and optimization, working closely with creative and marketing teams to drive measurable growth. This is an ideal opportunity for someone who thrives in a performance-focused environment and understands how to turn data into revenue.

Key Responsibilities

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns


• Monitor and optimize campaigns to improve performance metrics (CPA, ROAS, CTR)


• Conduct audience research, segmentation, and targeting strategies


• Collaborate with creative strategists and designers to develop high-converting ad creatives


• Perform A/B testing on creatives, copy, and landing pages


• Analyze campaign data and provide actionable insights and reporting


• Manage ad budgets efficiently to maximize ROI


• Stay updated on Meta platform changes, trends, and best practices

Must-Have:

• 3+ years of experience managing Meta Ads (Facebook & Instagram) campaigns


• Proven track record of scaling campaigns and achieving strong ROAS


• Strong understanding of ad funnels, audience targeting, and retargeting strategies


• Experience with Meta Ads Manager and analytics tools (e.g., Google Analytics)


• Ability to analyze performance data and make data-driven decisions


• Strong attention to detail and campaign management skills


• Excellent communication and ability to work in a remote team

Nice-to-Have

• Experience with TikTok Ads or Google Ads


• Background in eCommerce, DTC, or SaaS marketing


• Familiarity with tracking tools (e.g., pixels, conversion APIs)


• Experience working in an agency or high-growth startup

Competitive salary based on experience and performance

Fully remote role with flexible work environment

Work with fast-growing global brands and marketing teams

Opportunity to scale campaigns with significant ad budgets

Direct impact on revenue and business growth

Collaborative, performance-driven team culture