Meta & Google Ads Specialist

Emerge; Philippines; Remote; PHP 650,000 - 1,050,000; Full time

Benefits offered by this job

Fully remote work

Job summary

Huzzle is seeking a results-driven Meta & Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Meta Ads and Google Ads. This fully remote role focuses on campaign strategy, audience targeting, performance tracking, and budget optimization to maximize ROI and lead generation.

Ideal candidates will have experience in performance marketing, paid media buying, and data-driven optimization within international teams.

Qualifications

• 3+ years managing Meta Ads and Google Ads campaigns.
• Proven lead generation and ROAS optimization experience.
• Strong understanding of conversion tracking pixels and analytics.
• Experience with GA, GTM, and reporting dashboards.
• Ability to translate data into campaign improvements and insights.
• Excellent communication in remote teams; SaaS/e‑commerce/B2B experience is a plus.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Conduct audience research, keyword research, and competitor analysis to improve campaign performance.
• Optimize campaigns for lead generation, conversions, and ROAS.
• Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly.
• Analyze campaign metrics using Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages.
• Run A/B tests on ad creatives, copy, audiences, and landing pages.
• Provide performance reports and strategic recommendations to improve results.
• Manage advertising budgets and ensure campaigns stay within performance targets.

Skills

Meta Ads

Google Ads

Lead generation

Analytics

Tools

Google Analytics

Google Tag Manager

Job description

About Huzzle

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re looking for a results-driven Meta & Google Ads Specialist to plan, execute, and optimize high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads. In this fully remote digital marketing role, you’ll manage campaign strategy, audience targeting, performance tracking, and budget optimization to maximize ROI and lead generation.

This role is ideal for professionals experienced in performance marketing, paid media buying, and data-driven campaign optimization who enjoy working in fast-paced international teams.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
• Conduct audience research, keyword research, and competitor analysis to improve campaign performance.
• Optimize campaigns for lead generation, conversions, and return on ad spend (ROAS).
• Monitor campaign performance and adjust bids, budgets, targeting, and creatives accordingly.
• Analyze campaign metrics using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Collaborate with creative and marketing teams to develop high-performing ad creatives and landing pages.
• Run A/B tests on ad creatives, copy, audiences, and landing pages.
• Provide performance reports and strategic recommendations to improve results.
• Manage advertising budgets and ensure campaigns stay within performance targets.

Must-Have:

• 3+ years of experience managing Meta Ads and Google Ads campaigns.
• Proven experience optimizing campaigns for lead generation, sales, or e-commerce conversions.
• Strong understanding of conversion tracking, pixels, and analytics tools.
• Experience with Google Analytics, Google Tag Manager, and reporting dashboards.
• Ability to analyze data and translate insights into campaign improvements.
• Strong communication and collaboration skills in remote environments.
• Experience working with SaaS, e-commerce, marketing agencies, or B2B companies is a strong advantage.
• Google Ads or Meta Blueprint certifications are a plus.

Competitive salary: Tailored based on skillset and experience

Fully remote: Work from anywhere with a flexible schedule.

Growth-oriented environment: Join a young, creative, and fast-scaling marketing team.

Long-term potential: Opportunity to grow into a senior strategist role.

Creative freedom: Work on innovative campaigns for diverse clients.

Skill development: Exposure to advanced Meta strategies, GHL integrations, and tracking systems.