Meta Ads Specialist

Sky Ads Inc; Palayan; On-site; PHP 400,000 - 700,000; Full time

Job summary

Sky Ads Inc in the Philippines is seeking a results-driven paid media specialist to lead campaign creation, optimization and measurement across Meta, TikTok and Google platforms. You will set targets, manage budgets, analyze ROAS, and translate data into actionable optimizations while adhering to SOPs and platform policies.

The role demands clear communication of past campaign results and decisions. Experience with A/B testing, creative hooks, and performance reporting is essential to scale

Qualifications

• Hands-on experience in creating, optimizing, and measuring paid media campaigns.
• Strong understanding of campaign objectives, audiences, budgets, bids, placements, pixels/events.
• Ability to interpret CTR, CPC, CPM, CPA, ROAS and make data-driven optimizations.
• Budget and ROI focus with spend controls and pacing.
• Ability to develop hooks, copy, creative concepts and A/B testing ideas.
• Keeps up with platform updates and trends; adapts strategies accordingly.
• Organized and able to manage multiple campaigns while following SOP.
• Ability to explain past campaign results and decisions.

Skills

Paid media expertise

Meta Ads Manager

TikTok Ads Manager

Google Ads

Campaign optimization

Data analysis

Budget management

A/B testing

Creative copy & hooks

Reporting & attribution

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

Job description

• Proven hands-on paid-media experience with actual campaign creation, optimization and measurable results.

• Practical knowledge of Meta Ads Manager and TikTok Ads Manager; working knowledge of Google Ads and its campaign structure is expected for applicable assignments.

• Understands campaign objectives, audiences, budgets/bids, placements, creatives, pixels/events, conversion tracking and reporting.

• Can interpret CTR, CPC, CPM, CPA, conversion rate, ROAS, spend and funnel data and make data-based optimization decisions.

• Budget and ROI focused; disciplined with spend controls, scaling rules and daily pacing.

• Able to develop or contribute hooks, copy, creative concepts and structured A/B testing ideas.

• Innovative and adaptable; researches platform updates, audience behavior, trends and new campaign approaches.

• Organized, accountable and able to manage multiple campaigns while following company SOP and platform policies.

• Must be able to show or clearly explain previous campaign results and decisions.