Remote Meta Ads Creative Strategist for DTC Growth

Multiply Mii; Philippines; Remote; PHP 1,469,000 - 1,988,000; Full time

Job summary

Multiply Mii is seeking a data-driven Meta Ads Creative Strategist to own the client's entire Meta ads system, including scripting and media buying, to hit revenue and ROAS targets. You will build a repeatable creative testing system and production workflows to deliver consistent performance.

Responsibilities include scripting, creative testing, and managing creators in the US and Australia, with a remote-first setup. The role emphasizes ownership of outcomes and data-driven decision making.

Qualifications

• Experience scaling Meta ads for DTC eCommerce brands (3+ years).
• Profitably manage $5,000+ USD/month in ad spend.
• Has scripted/created 30+ short-form video ads.
• Strong direct-response copywriting (AIDA, PAS).
• Ability to explain CTR/CPM/CVR impact on CAC.
• Ability to diagnose funnels and bottlenecks.
• Experience building systematic creative testing.
• Expert-level proficiency in Meta Ads Manager.
• Comfortable owning outcomes, not just execution.

Responsibilities

• Strategic Ad Creative System: deliver 5–10 weekly video ads for varied pains and awareness.
• End-to-End Script Development: write value-driven scripts and precise briefs.
• Creative Testing Frameworks: run structured tests to identify winners.
• Performance Scaling: launch tests with significance and scale winners.
• Data Analysis & Optimisation: monitor metrics and refresh creatives weekly.
• Creator & Production Management: coordinate US/Australia creators and timelines.
• Budget & ROAS Ownership: scale profitably while hitting ROAS targets.

Skills

Meta ads scaling

Direct-response copywriting

AIDA/PAS frameworks

CTR/CPM/CVR analysis

Funnel analysis

Creative testing frameworks

Meta Ads Manager

Ownership mindset

Tools

Meta Ads Manager

Job description

Multiply Mii is seeking a data-driven Meta Ads Creative Strategist to own the client's entire Meta ads system, including scripting and media buying, to hit revenue and ROAS targets. You will build a repeatable creative testing system and production workflows to deliver consistent performance.

Responsibilities include scripting, creative testing, and managing creators in the US and Australia, with a remote-first setup. The role emphasizes ownership of outcomes and data-driven decision making.