Performance Creative Strategist - DTC Ad Mastery (Remote)

KittySpout; Manila; Remote; PHP 2,106,000 - 4,211,000; Full time

Job summary

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of the creative process across Meta. You will lead VSLs and high-converting direct response ads while leveraging an AI stack in production.

Remote work with ambitious growth targets is offered. The role requires 3+ years in performance creative for DTC brands or agencies, strong data-driven decision making, and deep familiarity with Meta platforms and VSL formats.

Qualifications

• Direct response expertise for DR campaigns.
• Deep DTC experience with performance creative.
• Proven VSL copywriting for short and long form.
• Experience running an AI stack in production.
• Strong analytical skills to interpret ad data.

Responsibilities

• Develop VSL briefs end-to-end: angle, hook, script, structure.
• Design AI-driven concepts for paid video.
• Partner with editors and performance marketers on testing.
• Iterate strategy based on creative performance data.
• Produce a minimum of 15 ad briefs per week.

Skills

Direct Response

DTC Experience

Meta VSLs

AI Stack in Production

VSL Copywriting

Performance Creative

Analytical Skills

Tools

Northbeam

Facebook Ads

Job description

KittySpout is seeking a Performance Creative Strategist to own the ideation, scripting, planning, and management of the creative process across Meta. You will lead VSLs and high-converting direct response ads while leveraging an AI stack in production.

Remote work with ambitious growth targets is offered. The role requires 3+ years in performance creative for DTC brands or agencies, strong data-driven decision making, and deep familiarity with Meta platforms and VSL formats.