Product Officer

Unilab, Inc.; Mandaluyong; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Unilab, Inc. is seeking a Marketing professional to support the Brand Lead in strategy development, program execution, and market insights within the FMCG space.

The role emphasizes analytics, stakeholder collaboration, and effective marketing investment across beauty and personal care. Applicants should hold a 4-year degree and have 3–6 years of brand management experience, with strong communication and strategic thinking skills to drive growth.

Qualifications

• Bachelor’s degree in a 4-year course in Business Administration, Marketing, Economics or related discipline.
• 3–6 years of relevant work experience in Brand Management.
• Experience in FMCG, preferably within Beauty and Personal Care.
• Strong communication and interpersonal skills.
• Analytical and strategic thinking to translate insights into marketing strategies.
• Expertise in brand management across ATL, digital, e-commerce, and trade channels.
• Strong stakeholder management and collaboration skills.
• Ability to multi-task in a fast-paced environment.

Responsibilities

• Assist in developing marketing strategies, engagement briefs, and business plans.
• Gather brand and market insights to identify growth opportunities.
• Help execute marketing programs from planning to evaluation.
• Monitor program performance and suggest improvements.
• Analyze consumer needs and market trends to inform initiatives.
• Assist in managing marketing budgets and evaluating ROI.
• Coordinate with Commercial, Sales, Supply Chain, and agencies.

Skills

Brand management

Strategic thinking

Analytics

Stakeholder engagement

Communication skills

Cross-functional collaboration

Education

Bachelor’s degree in Business Administration, Marketing or related

Job description

Job Description:

Role Overview

Marketing Strategy Development

• Supports the Brand Lead in developing marketing strategies, engagement briefs, marketing and business plans, and other strategic initiatives.
• Gathers and analyzes relevant brand, market, consumer, sales, and competitive insights to identify performance drivers, issues, and growth opportunities.
• Contributes to the development of strategies that strengthen brand positioning and drive business growth.

Marketing Program Development & Execution

• Supports the development and execution of assigned marketing programs from planning through implementation and evaluation.
• Defines clear program objectives and success measures, ensuring timely and quality execution.
• Develops and executes innovative marketing concepts and initiatives under the guidance of the Brand Lead.

Program Monitoring & Continuous Improvement

• Monitors the performance of marketing programs and recommends improvements based on results, consumer feedback, market developments, and business needs.
• Evaluates program effectiveness and identifies opportunities to optimize execution and maximize impact.
• Ensures assigned programs remain aligned with brand objectives and evolving market and consumer needs.

Consumer & Market Insights

• Analyzes consumer needs, behaviors, expectations, and market trends to identify opportunities for brand growth.
• Identifies untapped consumer needs and translates insights into actionable marketing and business initiatives.
• Supports the identification of innovation opportunities that enhance product relevance and strengthen market positioning.

Marketing Investment & Effectiveness

• Supports the management of marketing budgets and resources for assigned programs.
• Reviews program plans and expenditures to identify opportunities for cost efficiency.
• Monitors the effectiveness and business returns of marketing programs and recommends actions to maximize investment.

Cross-functional Collaboration

• Coordinates with key stakeholders to ensure alignment and effective execution of marketing initiatives.
• Collaborates with Commercial, Sales, Supply Chain, agencies, and other business partners to deliver marketing programs and achieve business objectives.

Qualifications

• Bachelor’s degree in a 4-year course, preferably in Business Administration, Management, Marketing, Economics, or a related discipline.
• 3-6 years of relevant work experience in Brand Management
• With relevant experience in the FMCG industry, preferably within the Beauty and Personal Care category.
• Strong communication and interpersonal skills, with the ability to effectively engage and influence stakeholders.
• Strong analytical and strategic thinking skills, with the ability to translate consumer, market, sales, and competitive insights into actionable business and marketing strategies.
• Solid expertise in brand management, integrated marketing, consumer insights, innovation, and campaign development across ATL, digital, e-commerce, and trade channels.
• Strong stakeholder management and collaboration skills, with the ability to work effectively with Commercial, Supply Chain, agencies, and other cross-functional business partners.
• Demonstrated ability to manage multiple priorities, work in a fast-paced environment, and deliver results.