Brand Officer

Belo Medical Group, Inc.; San Juan; On-site; PHP 600,000 - 1,100,000; Full time

Job summary

Belo Medical Group, Inc. seeks a Brand Officer to lead brand strategy, campaigns, and activities aligned with our guidelines and business goals.

You will drive brand consistency, translate strategy into tactical briefs, and collaborate across departments to build equity and loyalty, while monitoring performance and budget.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field.
• 3–5 years of work experience in branding or marketing.
• Ability to develop and enforce brand guidelines and campaigns.
• Strong data analysis skills and consumer insights.

Responsibilities

• Develop and execute key brand initiatives aligned with business objectives.
• Manage the annual brand activity calendar and ensure on-time delivery.
• Ensure brand consistency across all customer touchpoints.
• Translate strategy into tactical briefs for campaigns and creative projects.
• Drive brand equity and customer loyalty.
• Track and measure campaign performance and optimize revenue.
• Monitor spending and provide regular financial reports.
• Set KPIs, conduct reviews, and foster a high-performing team.
• Collaborate with finance, operations, branch managers, and partners.

Skills

Brand strategy

Campaign management

Leadership

Cross-functional collaboration

Data analysis

Power BI

CRM tools

MS Office

Mac apps

Education

Bachelor's degree in Marketing or related field

4-year college degree

Tools

PowerBI

MS Word

Excel

PowerPoint

CRM software

Job description

The Brand Officer executes the brand's overall brand strategy, campaigns, and activities, ensuring that it aligns with the current brand guidelines and the organizations’ business objectives.

About the Role

The Brand Officer executes the brand's overall brand strategy, campaigns, and activities, ensuring that it aligns with the current brand guidelines and the organizations’ business objectives.

Key Responsibilities

• Marketing & Brand Strategy
  • Develop and execute key brand initiatives, ensuring all campaigns align with business objectives and market insights.
  • Help manage the annual brand activity calendar and ensure all activities are executed as planned.
• Brand Experience
  • Execute brand consistency across all customer touchpoints, ensuring a cohesive and positive experience.
  • Translate brand strategy into tactical briefs for marketing campaigns and creative projects, and execute as such.
  • Drive efforts to build brand equity and customer loyalty.
• Performance Analysis
  • Track and measure the effectiveness of all brand campaigns and strategies, using data to make recommendations that optimize revenue.
• Budget & Finance
  • Monitor spending to ensure efficient resource allocation and provide regular financial reports to management.
• Team & People Leadership
  • Set and monitor key performance indicators (KPIs), conduct performance reviews, and foster a collaborative, high-performing environment.
  • Ensure compliance of self to company policies.
• Cross-Functional Collaboration
  • Serve as a key liaison between the brand team and other departments, including finance, operations, branch managers, and external partners, to ensure seamless project execution.

Qualifications

Education: Graduate of a 4-year college course in Marketing, Management, or other related courses

Experience: At least 3-5 years of work experience

Capabilities: Able to develop and enforce brand guidelines, develop campaigns, provide data

analysis, generate consumer insights, and execute on-ground. Knowledge of MS

Office applications (MS Word, Excel, Powerpoint) and PowerBI, basic knowledge of CRM tools and

applications, knowledge of Mac applications are a plus.