Marketing Officer

GOLDEN AXIS GLOBAL ENTERPRISES CORP.; Makati; On-site; PHP 240,000 - 480,000; Full time

Job summary

GOLDEN AXIS GLOBAL ENTERPRISES CORP. in Makati is seeking a Marketing Specialist to develop and execute integrated marketing campaigns for cosmetics, skincare, and personal care brands.

The role requires 1–2 years of marketing experience, strong knowledge of beauty products, and proficiency with social media platforms. You will collaborate with sales and creative teams to drive brand awareness and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field is required.
• 1–2 years of experience in marketing, preferably cosmetics/beauty/personal care.
• Knowledge of beauty, skincare, makeup, and personal care products and trends.
• Experience developing and executing marketing campaigns and brand awareness activities.
• Familiarity with digital marketing platforms, especially social media (Facebook, Instagram, TikTok).
• Experience working with KOLs, influencers, content creators, or brand ambassadors is a plus.
• Strong understanding of consumer behavior, market research, and competitive analysis.
• Excellent communication, coordination, project management, and organizational skills.
• Creative, proactive, detail-oriented, and able to manage multiple projects.

Responsibilities

• Develop and implement marketing strategies and campaigns to promote the company’s brands, products, and services.
• Plan and execute marketing activities, including product launches, promotional campaigns, seasonal campaigns, and brand activations.
• Collaborate with the KOL/Influencer Specialist in developing influencer marketing campaigns, product endorsements, and brand collaborations.
• Coordinate with the Sales teams to support online promotions, product visibility, and sales growth.
• Conduct market research and competitor analysis to identify industry trends, consumer preferences, and new marketing opportunities.
• Develop marketing materials, product presentations, promotional content, and campaign briefs in coordination with the Creative Team.
• Monitor and evaluate marketing campaign performance, engagement, reach, brand awareness, and ROI.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing platforms and promotional materials.
• Coordinate with suppliers, agencies, media partners, and other external stakeholders for marketing activities and projects.
• Monitor product trends, customer feedback, and competitor activities within cosmetics, skincare, and personal care industry.
• Prepare marketing reports, campaign evaluations, and budget monitoring.

Skills

Marketing strategy

Campaign planning

Influencer marketing

Sales collaboration

Market research

Brand management

Digital marketing

KOL campaigns

Content creation

Budget monitoring

Brand messaging

Facebook

Instagram

TikTok

Google Workspace

Education

Bachelor's Degree in Marketing, Business Administration, Communications, or any related field

Tools

Facebook

Instagram

TikTok

Google Workspace

MS Office

Job description

Key Responsibilities

• Develop and implement marketing strategies and campaigns to promote the company's brands, products, and services.

• Plan and execute marketing activities, including product launches, promotional campaigns, seasonal campaigns, and brand activations.

• Collaborate with the KOL/Influencer Specialist in developing influencer marketing campaigns, product endorsements, and brand collaborations.

• Coordinate with the Sales teams to support online promotions, product visibility, and sales growth.

• Conduct market research and competitor analysis to identify industry trends, consumer preferences, and new marketing opportunities.

• Develop marketing materials, product presentations, promotional content, and campaign briefs in coordination with the Creative Team.

• Monitor and evaluate marketing campaign performance, engagement, reach, brand awareness, and return on investment (ROI).

• Ensure consistent brand positioning, messaging, and visual identity across all marketing platforms and promotional materials.

• Coordinate with suppliers, agencies, media partners, and other external stakeholders for marketing activities and projects.

• Monitor product trends, customer feedback, and competitor activities within the cosmetics, skincare, and personal care industry.

• Prepare marketing reports, campaign evaluations, and budget monitoring.

Key Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or any related field.

• At least 1–2 years of experience in marketing, preferably in the cosmetics, skincare, beauty, or personal care industry.

• Knowledge and understanding of beauty, skincare, makeup, and personal care products, including current market trends.

• Experience in developing and executing marketing campaigns, product promotions, and brand awareness activities.

• Familiarity with digital marketing platforms, particularly Facebook, Instagram, and TikTok.

• Experience working with KOLs, influencers, content creators, or brand ambassadors is an advantage.

• Strong understanding of consumer behavior, market research, and competitor analysis.

• Excellent communication, coordination, project management, and organizational skills.

• Creative, proactive, detail-oriented, and capable of handling multiple marketing projects simultaneously.

• Proficient in Microsoft Office, Google Workspace, and marketing presentation tools.