Marketing Officer

Filchamp Yissentials Inc.; Quezon City; On-site; PHP 558,000 - 781,200; Full time

Job summary

A leading cosmetics company in Quezon City seeks a skilled Brand Manager to strategize marketing initiatives and enhance brand recognition. You'll develop creative campaigns, conduct market research, and collaborate with teams to ensure brand consistency. The ideal candidate has at least 3 years of experience in brand management and a bachelor's degree in Marketing or related fields.

Qualifications

• Bachelor's degree in Marketing or Business Administration is required.
• At least 3 years of experience as Brand Manager or Marketing Manager, preferably in cosmetics.

Responsibilities

• Strategize and execute marketing initiatives to communicate brand values effectively.
• Conduct creative campaigns and collaborations to enhance brand equity.
• Manage and oversee social media strategy to engage target audiences.

Skills

Brand Strategy

Creative Campaign Management

Market Research

Social Media Strategy

Team Leadership

Education

Bachelor's Degree in Marketing, Business Administration, or Communication

Job description

• Strategize and execute marketing initiatives that clearly communicate the brand's values, mission, and products to the target audience.
• Conducting creative campaigns, and cross-functional collaboration to build brand equity and drive consumer engagement and loyalty.
• Developing and executing brand marketing strategies to enhance brand recognition and customer loyalty.
• Conducting market research to understand consumer behavior, trends, and competitive landscapes.
• Collaborating with product development teams to ensure brand consistency across new and existing products.
• Facilitating product orientation to the team by attending technical product knowledge conducted by product development team and/or operations team.
• Managing the creation and delivery of compelling marketing campaigns across various channels.
• Working with creative teams to guide the brand's visual and verbal messaging.
• Overseeing social media strategy and content to engage with the target audience and build community.
• Analyzing campaign performance and consumer insights to optimize future marketing efforts.
• Setting and managing the brand marketing budget to maximize return on investment.
• Partnering with sales and distribution channels to align marketing strategies with sales objectives.
• Leading and mentoring a team of marketing professionals to execute brand initiatives.
• Staying current with marketing trends and technologies to keep the brand at the forefront of developments in brand marketing.

• Bachelor's Degree in Marketing, Business Administration, Communication, and/or equivalent.
• At least three (3) years professional experience as Brand Manager and/or Marketing Manager, preferably in cosmetic industry.