Product Manager - Home Appliances

Hafele Philippines, Inc.; Taguig; On-site; PHP 700,000 - 1,300,000; Full time

Job summary

Hafele Philippines, Inc. is seeking a Product Manager to drive growth, profitability, and market positioning of Hafele Home Appliances brands in the Philippines.

You will develop category strategies, manage product portfolios, launch new products, and coordinate with sales and marketing to achieve revenue and market share targets. As the category expert, you will analyze market opportunities, consumer trends, and competitive insights, ensuring Hafele remains a preferred partner for modern

Qualifications

• Bachelor's degree in marketing, business management, or engineering.
• Minimum 5 years experience in Product Management, Category Management, Brand Management, or Marketing.
• Experience in home appliances, kitchen appliances, consumer durables, kitchen & bath, or construction-related industries is preferred.
• Strong analytical, presentation, and commercial management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience working with cross-functional and regional teams is an advantage.

Responsibilities

• Develop and execute annual category strategies to achieve sales, margin, and market share objectives.
• Manage the complete product lifecycle from product selection and launch to phase-out.
• Monitor category performance and recommend actions to drive growth and profitability.
• Establish pricing, positioning, and portfolio strategies aligned with market needs.
• Prepare annual business plans, forecasts, and budget recommendations.
• Lead cross-functional collaboration with sales, marketing, operations, and customer service.

Skills

Analytical skills

Presentation skills

Commercial acumen

Education

Bachelor's degree in marketing, business management, or engineering

Tools

Microsoft Excel

PowerPoint

Job description

Job Summary

Responsible for driving the growth, profitability, and market positioning of Hafele Home Appliances brands in the Philippines. The role develops category strategies, manages product portfolios, launches new products, and works closely with the sales and marketing teams to achieve revenue and market share targets. The Product Manager acts as the category expert, identifying market opportunities, consumer trends, and competitive insights while ensuring Hafele remains a preferred partner for modern kitchen solutions.

Key Responsibilities

Category & Business Management

• Develop and execute annual category strategies to achieve sales, margin, and market share objectives.
• Manage the complete product lifecycle from product selection and launch to phase-out.
• Monitor category performance and recommend actions to drive growth and profitability.
• Establish pricing, positioning, and portfolio strategies aligned with market needs.
• Prepare annual business plans, forecasts, and budget recommendations.

Product & Portfolio Development

• Identify new product opportunities based on market trends and consumer insights.
• Work with regional and global teams on product selection and localization.
• Lead new product launches, ensuring readiness across sales, marketing, operations, and customer service.
• Manage SKU rationalization and portfolio optimization.

Market Intelligence

• Analyze market trends, competitor activities, and customer requirements.
• Conduct regular benchmarking against key appliance brands.
• Generate actionable insights to support business decisions and long-term growth strategies.

Marketing & Demand Generation

• Collaborate with the marketing team on campaigns, promotions, digital initiatives, and product communications.
• Develop product stories, value propositions, and category presentations.
• Support showroom, retail, project, and e-commerce activations to increase consumer engagement and conversion.

Sales & Channel Support

• Provide product training to sales teams, dealers, designers, architects, and trade partners.
• Support key account presentations and project opportunities.
• Develop selling tools, product guides, and training materials.
• Work closely with Retail, E-Commerce, Project, Industry, and Showroom channels to maximize category performance.

Forecasting & Inventory Management

• Partner with supply chain and procurement teams to ensure healthy inventory levels.
• Monitor demand forecasts, stock aging, and product availability.
• Recommend actions to optimize inventory turnover and minimize stock risks.

Qualifications

• Bachelor's Degree in Marketing, Business Management, Engineering, or related field.
• Minimum 5 years experience in Product Management, Category Management, Brand Management, or Marketing.
• Experience in home appliances, kitchen appliances, consumer durables, kitchen & bath, or construction-related industries is preferred.
• Strong analytical, presentation, and commercial management skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Experience working with cross-functional and regional teams is an advantage.