Product Marketing Head (Home Appliances)

Samsung Electronics Philippines Corp; Manila; On-site; PHP 2,500,000 - 4,200,000; Full time

Job summary

Samsung Electronics is seeking a Product Marketing Head to lead Refrigerators and Washing Machines strategy, lifecycle, and profitability. You will align cross-functional teams across corporate marketing, trade, online, and supply chain to achieve retail and online sales targets while leveraging market insights and consumer data.

The role requires a track record in product marketing within consumer electronics, with the ability to shape strategy and lead with vision.

Qualifications

• Bachelor's degree in Business or Marketing or related field.
• 13+ years of work experience, including at least 8 years in leadership and 5 years in Consumer Electronics.
• Strong proficiency in project management, business plan development and presentation, Excel, and AI coding.

Responsibilities

• Own and manage the 5Ps strategy (Product, Price, Place, Promotion, People) for Refrigerators and Washing Machines; oversee lifecycle and profitability.
• Drive profitability through cost management, channel optimization, and ROI-focused marketing.
• Lead cross-functional initiatives with corporate marketing, trade, online teams, and supply chain to align product strategy with business goals.
• Collaborate with HQ for alignment across business units and execute channel and digital campaigns.
• Oversee demand planning and market intelligence to inform product strategy and market positioning.

Skills

Leadership

Product lifecycle management

Strategic marketing

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Business or Marketing

Tools

Excel

AI coding

Job description

Position Summary

Are you a strategic leader with a passion for driving product success in the competitive Home Appliances market? As the Product Marketing Head, you'll lead the strategic management of the Refrigerators and Washing Machines categories, overseeing the full product lifecycle and ensuring category profitability and market competitiveness. This role is your chance to shape the 5Ps (Product, Price, Place, Promotion, and People) strategy, working cross-functionally with corporate marketing, trade partners, key account managers, online teams, and supply chain to align product strategies with business objectives. You'll be responsible for optimizing portfolio performance, executing programs to deliver retail and online sales targets, and leveraging strong analytical capabilities and market insights. If you thrive in dynamic environments and have a proven track record in product marketing, this is your opportunity to make a lasting impact and lead with vision.

Roles and Responsibilities

Roles and responsibilities include, but is not limited to:

• Product Portfolio & Lifecycle Management Own and monitor the 5Ps (Product, Price, Place, Promotion, People) KPIs for each product category within Home Appliances, specifically Refrigerators and Washing Machines. Manage the complete product lifecycle from conception through market exit, ensuring timely and profitable product transitions. Evaluate and recommend new product launches based on market analysis, consumer demand, competitive positioning, and profitability potential. Set and optimize pricing strategies to balance competitiveness, margin targets, and market positioning.
• Financial Management & Profitability Ensure overall profitability of the Home Appliances division through effective cost management and revenue optimization. Manage and optimize marketing expenses and channel costs to achieve target ROI while maintaining brand equity and market presence.
• Marketing & Promotions Strategy Develop and execute comprehensive promotion strategies balancing tactical initiatives (discounts, offers) with brand-building activities (campaigns, sponsorships). Partner with corporate marketing to ensure all ATL (Above-the-Line), BTL (Below-the-Line), and digital campaigns are strategically aligned with business unit priorities and drive product awareness and consideration.
• Channel & Trade Management Collaborate with trade marketing teams to ensure proper product communication, merchandising, and execution in retail stores across all geographies. Work closely with Key Account Managers (KAMs) to develop and execute channel-specific strategies that support retail sales targets and strengthen relationships with major retail partners. Partner with the online sales team to develop digital-first strategies that optimize online sales performance and meet e-commerce targets.
• Supply Chain & Demand Planning Oversee demand forecasting and coordinate with the supply chain team to ensure product availability, efficient inventory management, and optimal supply-demand alignment.
• Market Intelligence & Consumer Insights Monitor market trends, competitor activities, and industry developments to identify opportunities and threats within the Home Appliances segment. Leverage consumer and customer insights to inform product strategy, positioning, and marketing decisions that drive market relevance and consumer preference.
• Stakeholder & HQ Alignment Maintain regular communication with headquarters to secure necessary support, resources, and alignment across the 5Ps to execute business unit strategies effectively.

Skills and Qualifications

• Bachelor's degree holder in Business or Marketing, or any related degree
• Minimum of 12 years work experience, at least 8 years in leadership/people management role and at least 5 years in Consumer Electronics industry
• Wide proficiency in project management, business plan development and presentation, excel, and AI coding
• Prior experience in Home Appliance industry is a plus

Must be willing to work fully on-site at McKinley Hill, Taguig.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at https://news.samsung.com/global/.