Product Marketing Head (Home Appliances)

Samsung; Philippines; On-site; PHP 2,000,000 - 4,500,000; Full time

Job summary

Samsung is seeking a Product Marketing Head in the Philippines to lead strategy for Refrigerators and Washing Machines. You will drive lifecycle management, pricing, and profitability while coordinating with corporate marketing, trade partners, KAMs, online teams, and supply chain.

Expect to shape the 5Ps framework, optimize portfolio performance, and execute programs to hit retail and online targets with strong market insights.

Qualifications

• Bachelor's degree in Business or Marketing required.
• Minimum 12 years of work experience with at least 8 years in leadership roles and 5 years in Consumer Electronics.
• Strong proficiency in project management, business planning and presentation, Excel, and AI coding.

Responsibilities

• Own and monitor the 5Ps KPIs for Home Appliances, focusing on Refrigerators and Washing Machines, and manage lifecycle from conception to market exit.
• Set pricing strategies to balance competitiveness, margins, and market position.
• Drive profitability by controlling marketing expenses and channel costs to achieve target ROI.
• Develop and execute promotion strategies with ATL/BTL and digital campaigns aligned with business priorities.
• Collaborate with trade marketing, KAMs, and online teams to optimize channel-specific strategies and online performance.
• Oversee demand planning and coordinate with supply chain for product availability and inventory management.
• Monitor market trends and consumer insights to inform strategy and strengthen market relevance.

Skills

Strategic leadership

Product marketing

Cross-functional collaboration

Project management

Excel

AI coding

Education

Bachelor's degree in Business or Marketing

Tools

Excel

Job description

Position Summary

Are you a strategic leader with a passion for driving product success in the competitive Home Appliances market? As the Product Marketing Head, you'll lead the strategic management of the Refrigerators and Washing Machines categories, overseeing the full product lifecycle and ensuring category profitability and market competitiveness. This role is your chance to shape the 5Ps (Product, Price, Place, Promotion, and People) strategy, working cross-functionally with corporate marketing, trade partners, key account managers, online teams, and supply chain to align product strategies with business objectives.

You'll be responsible for optimizing portfolio performance, executing programs to deliver retail and online sales targets, and leveraging strong analytical capabilities and market insights. If you thrive in dynamic environments and have a proven track record in product marketing, this is your opportunity to make a lasting impact and lead with vision.

Role and Responsibilities

• Product Portfolio & Lifecycle Management Own and monitor the 5Ps (Product, Price, Place, Promotion, People) KPIs for each product category within Home Appliances, specifically Refrigerators and Washing MachinesManage the complete product lifecycle from conception through market exit, ensuring timely and profitable product transitions. Evaluate and recommend new product launches based on market analysis, consumer demand, competitive positioning, and profitability potential. Set and optimize pricing strategies to balance competitiveness, margin targets, and market positioning.
• Financial Management & Profitability Ensure overall profitability of the Home Appliances division through effective cost management and revenue optimization. Manage and optimize marketing expenses and channel costs to achieve target ROI while maintaining brand equity and market presence.
• Marketing & Promotions Strategy Develop and execute comprehensive promotion strategies balancing tactical initiatives (discounts, offers) with brand-building activities (campaigns, sponsorships). Partner with corporate marketing to ensure all ATL (Above-the-Line), BTL (Below-the-Line), and digital campaigns are strategically aligned with business unit priorities and drive product awareness and consideration.
• Channel & Trade Management Collaborate with trade marketing teams to ensure proper product communication, merchandising, and execution in retail stores across all geographies. Work closely with Key Account Managers (KAMs) to develop and execute channel-specific strategies that support retail sales targets and strengthen relationships with major retail partners. Partner with the online sales team to develop digital-first strategies that optimize online sales performance and meet e-commerce targets
• Supply Chain & Demand Planning Oversee demand forecasting and coordinate with the supply chain team to ensure product availability, efficient inventory management, and optimal supply-demand alignment
• Market Intelligence & Consumer Insights Monitor market trends, competitor activities, and industry developments to identify opportunities and threats within the Home Appliances segment. Leverage consumer and customer insights to inform product strategy, positioning, and marketing decisions that drive market relevance and consumer preference
• Stakeholder & HQ Alignment Maintain regular communication with headquarters to secure necessary support, resources, and alignment across the 5Ps to execute business unit strategies effectively.

Skills and Qualifications

• Bachelor's degree holder in Business or Marketing, or any related degree
• Minimum of 12 years work experience, at least 8 years in leadership/people management role and at least 5 years in Consumer Electronics industry
• Wide proficiency in project management, business plan development and presentation, excel, and AI coding
• Prior experience in Home Appliance industry is a plus
• Must be willing to work fully on-site at McKinley Hill, Taguig

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