Platform Growth Strategist for Beauty & Wellness

Marie France Bodyline International, Inc.; Makati; On-site; PHP 800,000 - 1,600,000; Full time

Job summary

Marie France Bodyline International, Inc. is seeking a Platform Strategist to unify media, content, creative, insights, tech, and data into platform strategies that drive brand love and business growth across beauty and wellness brands.

You will strategize, identify opportunities, and collaborate with BMC teams to deliver integrated campaigns while staying ahead of marketing trends and optimizing performance.

Qualifications

• 3–5 years of experience in media planning/buying.
• Experience in a performance marketing agency is highly preferred.
• Strong understanding of performance metrics (CTR, CPL, CPM, ROAS, conversions).
• Proven experience developing creative briefs, scripts, copy, and visual directions.
• Knowledge of marketing funnels, CRO, and data-driven decision making.
• Familiarity with AI tools such as ChatGPT, OpusClip, Veo, Runway, Nano Banana.
• Excellent English communication skills, both written and verbal.

Responsibilities

• Develop data-driven platform and content strategies aligned with brand objectives.
• Evaluate agency media plans across acquisition, activation, and retention.
• Identify emerging platforms, trends, and consumer behaviors for growth.
• Develop innovative media programs to keep brands relevant and competitive.
• Build platform-based communities to strengthen engagement.
• Monitor performance and optimize ROI within budgets and timelines.

Skills

Media Planning

Performance Marketing

Data-Driven

Campaign Optimization

English Proficiency

Tools

ChatGPT

OpusClip

Veo

Runway

Nano Banana

Job description

Marie France Bodyline International, Inc. is seeking a Platform Strategist to unify media, content, creative, insights, tech, and data into platform strategies that drive brand love and business growth across beauty and wellness brands.

You will strategize, identify opportunities, and collaborate with BMC teams to deliver integrated campaigns while staying ahead of marketing trends and optimizing performance.