Global YouTube Growth Strategist for Beauty Brand

TheSoul Group; España; On-site; PHP 5,639,000 - 8,145,000; Full time

Job summary

TheSoul Group, a remote-first global team, seeks a Senior Social Media Strategist to own the YouTube channel strategy for a major beauty brand. You will define growth levers, align content with launches, and translate audience signals into a scalable content calendar and creator activations.

You will collaborate with analytics, creative and account teams, defend strategic recommendations to senior stakeholders, and navigate multiple markets with a Shorts-first approach to drive discovery,

Qualifications

• Proven track record of growing social media channels with measurable results.
• Strong agency-side experience in social media strategy for large brands, preferably beauty or consumer.
• Deep understanding of YouTube formats, discovery, and creator culture.
• Excellent ability to interpret performance data and translate it into repeatable content strategies.

Skills

YouTube strategy

Creator activations

Analytics fluency

Social media growth

Agency experience

Audience behavior

Paid social planning

English proficiency

Stakeholder management

Job description

TheSoul Group, a remote-first global team, seeks a Senior Social Media Strategist to own the YouTube channel strategy for a major beauty brand. You will define growth levers, align content with launches, and translate audience signals into a scalable content calendar and creator activations.

You will collaborate with analytics, creative and account teams, defend strategic recommendations to senior stakeholders, and navigate multiple markets with a Shorts-first approach to drive discovery,