Brand Growth Assistant — Beauty & Wellness

Wonder Maker Group Inc.; Taguig; Hybrid; PHP 420,000 - 600,000; Full time

Job summary

Wonder Maker Group Inc. is seeking an Assistant Brand Manager to support brand growth across Beauty, Personal Care, Wellness, and Health lines. You’ll work with cross-functional teams on NPD, campaigns, and market insights to strengthen equity and drive growth.

You will help translate consumer insights into actionable brand plans, manage day-to-day brand activities, and ensure cohesive messaging across channels in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Advertising, Communications, or related field.
• Minimum of 2–4 years of experience in Brand Management, Product Marketing, Marketing Communications, or Commercial Marketing.
• Experience in FMCG, Beauty, Personal Care, Wellness, Health, or Consumer Goods industries is required.
• Hands-on experience supporting New Product Development (NPD), including ideation, market research, launches, and commercialization.
• Strong understanding of integrated marketing, consumer behavior, brand strategy, and product lifecycle management.
• Experience collaborating with NPD, Creative, Sales, E‑Commerce, Media Buying, and Supply Chain teams.
• Strong analytical skills to interpret sales data, campaign performance, consumer insights, and market trends.
• Excellent project management and organizational skills with ability to manage multiple brands and initiatives.
• Strong communication, presentation, and stakeholder management skills.
• Highly proactive, resourceful, adaptable, and capable of thriving in a fast-paced startup environment.
• Passion for Beauty, Personal Care, Wellness, Health, and emerging consumer trends.

Responsibilities

• Brand Strategy & Management: Develop and execute annual brand plans aligned with objectives and market opportunities.
• NPD: Collaborate across teams through the product lifecycle, assist with briefs, market gap analyses, and consumer insights.
• Campaign Execution & Integrated Marketing: Coordinate campaigns across digital, retail, PR, influencer, and e-commerce channels.
• Market Research & Consumer Insights: Monitor competitor activity, pricing, trends, and consumer conversations; translate to actionable recommendations.
• PR, Influencer & Partnership Support: Identify creators and partnerships, coordinate seeding and activations, monitor EMV and brand sentiment.
• Performance Analysis & Commercial Support: Track sales, campaign ROI, weekly/monthly reports, optimize listings, pricing, and merchandising.

Skills

Brand management

Product marketing

Marketing communications

Commercial marketing

Education

Bachelor's degree in Marketing/Business

Job description

Wonder Maker Group Inc. is seeking an Assistant Brand Manager to support brand growth across Beauty, Personal Care, Wellness, and Health lines. You’ll work with cross-functional teams on NPD, campaigns, and market insights to strengthen equity and drive growth.

You will help translate consumer insights into actionable brand plans, manage day-to-day brand activities, and ensure cohesive messaging across channels in a fast-paced environment.