Philippines Regional Marketing Lead: Growth & Partnerships

JustMarkets; Philippines; Hybrid; PHP 1,339,200 - 2,678,400; Full time

Benefits offered by this job

15 paid vacation days per year

10 paid sick leave days per year

10 Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a Regional Marketing Manager for the Philippines to drive market growth by adapting global strategy to local trends. You will lead a local team (KOL, SMM/Community, PR/Events, Content), set quarterly plans, and optimize a regional budget up to $50,000 monthly.

Requirements include 4+ years in marketing with leadership, strong 360 marketing expertise, and fluency in Tagalog and business English. You will collaborate with Global HQ to share insights and align campaigns.

Qualifications

• 4+ years of marketing experience with leadership overseeing a team of 3+ specialists in fintech, crypto, retail trading, or a comparable fast-moving industry.
• Expertise in organic and partnership-driven acquisition in Philippines.
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM.
• Proven experience allocating and optimizing monthly regional marketing budgets up to $50,000, driving down CPA and maximizing ROI.
• Solid hands-on experience with analytics tools (GA4, Tableau, PowerBI) and interpreting cohort data, traffic quality, and LTV trends.
• Experience with project management tools (Jira, Asana, Confluence).
• Native Tagalog and fluent business English for daily communication with cross-regional teams.

Responsibilities

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends.
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Content) and create an efficient environment.
• Develop quarterly marketing plans for Philippines and its client community.
• Manage the regional marketing budget, allocate spend across channels, and improve efficiency and results.
• Use analytics platforms to monitor campaign performance and guide team priorities.
• Serve as the liaison between local team and Global HQ, sharing insights and coordinating on global campaigns.

Skills

Leadership

Marketing strategy

Budget management

Cross-functional collaboration

KOL/Influencer marketing

Analytics mindset

Tools

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Job description

JustMarkets is seeking a Regional Marketing Manager for the Philippines to drive market growth by adapting global strategy to local trends. You will lead a local team (KOL, SMM/Community, PR/Events, Content), set quarterly plans, and optimize a regional budget up to $50,000 monthly.

Requirements include 4+ years in marketing with leadership, strong 360 marketing expertise, and fluency in Tagalog and business English. You will collaborate with Global HQ to share insights and align campaigns.