Philippines Marketing Lead: Growth & Brand Strategy

MatchaTalent; Makati; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

MatchaTalent is seeking an experienced Senior Marketing Manager to lead the Philippines market, driving integrated campaigns and local brand growth from Taguig City. You will oversee multi-channel activities, manage teams and agencies, and ensure compliance with local advertising regulations to accelerate user acquisition.

Reporting to executive leadership, you will bridge local execution with regional objectives, maximize brand awareness, and collaborate with product and operations for scalable

Qualifications

• Bachelor's degree in Marketing or related field.
• Filipino national.
• 6–10 years of progressive marketing experience.
• Experience leading integrated campaigns and brand growth initiatives.
• Experience managing teams and agencies.
• Professional English proficiency.

Responsibilities

• Develop and implement integrated marketing strategies aligned with growth objectives.
• Lead multi-channel campaigns across digital, social media, PR, partnerships and performance marketing.
• Identify consumer trends, opportunities, and competitive insights.
• Manage, mentor, and develop the local marketing team and external agencies.
• Oversee relationships with advertising, media, PR firms, influencers, and vendors.
• Monitor campaigns, budgets, KPIs, and ROI to optimize results.
• Collaborate with regional stakeholders, product, operations, and public affairs for consistency.
• Ensure compliance with local financial advertising regulations.

Skills

Leadership

Integrated Marketing

Brand Management

Performance Marketing

Digital Marketing

Stakeholder Management

Project Management

English Proficiency

Education

Bachelor's degree in Marketing

Job description

MatchaTalent is seeking an experienced Senior Marketing Manager to lead the Philippines market, driving integrated campaigns and local brand growth from Taguig City. You will oversee multi-channel activities, manage teams and agencies, and ensure compliance with local advertising regulations to accelerate user acquisition.

Reporting to executive leadership, you will bridge local execution with regional objectives, maximize brand awareness, and collaborate with product and operations for scalable