Regional Marketing Manager - Philippines

Just Global Markets Ltd.; Philippines; On-site; PHP 7,389,162 - 11,083,743; Full time

Benefits offered by this job

15 vacation days per year

10 sick leave days per year

10 public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

Just Global Markets Ltd. seeks a regional marketing lead to adapt global strategies for the Philippines and its client community. You will mentor KOLs, SMM/Community, PR/Events, and Content specialists, ensuring alignment with quarterly plans and budget targets.

You will monitor campaigns with GA4, Tableau or PowerBI, drive efficient spend, and report market insights to Global HQ to shape global campaigns.

Qualifications

• 4+ years of marketing experience with at least 2 years in leadership overseeing a team of 3+ specialists.
• Expertise in organic and partnership-driven acquisition in Philippines.
• Strong 360 marketing knowledge: brand building, PR, community growth, performance marketing.
• Proven ability to allocate and optimize monthly regional marketing budgets around $50,000.
• Hands-on experience with analytics tools: GA4, Tableau, PowerBI; interpreting cohort data and LTV trends.
• Experience with Jira, Asana, or Confluence to keep campaigns aligned.
• Native Tagalog and fluent in business English.

Responsibilities

• Lead the regional market growth by adapting global strategy to local market specifics and trends.
• Directly manage, mentor, and synchronize a local team including KOL, SMM/Community, PR/Events, and Content specialists.
• Develop quarterly marketing plans for Philippines and its client community.
• Manage the regional marketing budget across channels based on performance data.
• Use analytics platforms to monitor campaign performance and guide priorities.
• Serve as the connection point between local team and Global HQ, sharing insights.

Skills

Strategic Marketing

Team Leadership

Marketing 360

Budget Management

KOL/Influencer

Analytics Tools

PM Tools (Jira/Asana/Confluence)

Bilingual (Tagalog/English)

Tools

Jira

Asana

Confluence

Job description

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Philippines
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Philippines
• Familiarity with AI and automation tools to support content and campaign production

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 Public holidays
• Medical insurance budget
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)